Make a Wish When You Rip Off the Wishbone Wine Bottle Label
Summer Luu — March 11, 2011 — Lifestyle
References: thecreativemethod & lovelypackage
How clever is the Wishbone Wine Bottle, which truly plays up the brand's name in fully using the front label.
Designed by The Creative Method, this delectable wine out of Marlborough, New Zealand needed a very distinct look to differentiate itself from the rest of the bottles lined along the stores' liquor shelves. In a simple and clean design, the Wishbone Wine bottle ensure that customers will take to it because of its unique packaging. With two wishbone images on the label, the bottle branding steps into the realm of printeractive with a tab that sticks out at the end, so that wine drinkers can tear it off, "breaking" the wishbone as if it were real.
This is definitely a memorable design that will have customers reaching for the Wishbone Wine Bottle so that they can make another wish and hope that it'll come true.
Designed by The Creative Method, this delectable wine out of Marlborough, New Zealand needed a very distinct look to differentiate itself from the rest of the bottles lined along the stores' liquor shelves. In a simple and clean design, the Wishbone Wine bottle ensure that customers will take to it because of its unique packaging. With two wishbone images on the label, the bottle branding steps into the realm of printeractive with a tab that sticks out at the end, so that wine drinkers can tear it off, "breaking" the wishbone as if it were real.
This is definitely a memorable design that will have customers reaching for the Wishbone Wine Bottle so that they can make another wish and hope that it'll come true.
Trend Themes
1. Interactive Packaging - The Wishbone Wine Bottle incorporates an interactive element that engages customers and enhances their experience.
2. Distinctive Branding - The unique packaging of the Wishbone Wine Bottle helps it stand out on liquor shelves and differentiate itself from competitors.
3. Memorable Design - The Wishbone Wine Bottle's eye-catching design creates a lasting impression and increases customer engagement.
Industry Implications
1. Wine and Spirits - The Wishbone Wine Bottle demonstrates how innovative packaging can create a competitive advantage in the wine and spirits industry.
2. Printing and Packaging - The printeractive element of the Wishbone Wine Bottle presents an opportunity for disruptive innovation in the printing and packaging industry.
3. Brand Marketing - The Wishbone Wine Bottle showcases the importance of distinctive branding and offers potential for disruptive innovations in brand marketing strategies.
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