Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Top 100 Marketing Trends for 2022

From Storytelling Wine Displays to Borrowed Slogan Ads

— January 8, 2022 — Marketing
The 2022 marketing trends range from storytelling wine displays to borrowed slogan ads, showcasing how brands are aiming to reach consumers in the upcoming year.

One notable example comes from the beloved cookie brand Orea. The company recently launched the Oreo Cafe, a retail shop dedicated to giving cookie lovers of all ages a wide selection of treats, limited-edition merch, and decor. Additionally, the site offers tote bags, themed apparel, and souvenirs as well.

Another intriguing example from the 2022 marketing trends is from luxury retailer Dior. The brand recently joined forces with Zepeto to enable fans "to create a 3D animated version of themselves to use in in-app chatrooms." Fans can discover nine iconic makeup looks as part of Zepeto's first beauty collaboration.

For more marketing innovations in the year ahead, check out Trend Hunter’s 2022 Trend Report.
7.2
Score
Popularity
Activity
Freshness
98
New Sneaker Candle Scents
New Sneaker Candle Scents
This Authentique by eBay Candle Smells Like a Fresh Pair of Kicks
<
97
Sultry Dog Rescue Campaigns
Sultry Dog Rescue Campaigns
Crook & Marker Launch an 'OnlyCans' Campaign to Rescue Pups
<
96
One-Sleeved Vaccine Shirts
One-Sleeved Vaccine Shirts
Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
<
95
Virtual Pizza Parties
Virtual Pizza Parties
Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals
<
94
Gold-Dusted Valentine's Meals
Gold-Dusted Valentine's Meals
Uber Eats & American Express Made a Limited-Edition Rose Gold Meal
<
93
Drink-Cooling Novelty Vacuums
Drink-Cooling Novelty Vacuums
The Molson Brewmboni is One Part Cooler and One Part Vacuum
<
92
Modern Luxury Fashion Collections
Modern Luxury Fashion Collections
ALIÉTTE's Clothing is Made-to-order and Uniquely Chic
<
91
Digital Sportswear Experiences
Digital Sportswear Experiences
The Virtual Nike ACG Spring 21 Collab Reveal Appeals to Explorers
<
90
Pizza Brand Streetwear
Pizza Brand Streetwear
Pizza Hut Tastewear is a Limited-Edition Capsule Collection
<
89
Gen Z Edition Mattresses
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
<
88
Convenience Store Accommodations
Convenience Store Accommodations
7-Eleven and Airbnb are Opening a New Luxury Store to the Public
<
87
Pizza-Themed Puffy Armchairs
Pizza-Themed Puffy Armchairs
Papa John's Epic Stuffed Chair is Full of Features for Pizza Lovers
<
86
Prideful Footwear Campaigns
Prideful Footwear Campaigns
UGG and Lil Nas X Launched a Colorful Pride Campagin
<
85
Deepfake Movie Campaigns
Deepfake Movie Campaigns
Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence'
<
84
Artful Fast Food NFTs
Artful Fast Food NFTs
McDonald's France Created NFT Artworks Representing a Big Mac & Fries
<
83
Hairdressing Pub Gardens
Hairdressing Pub Gardens
Heineken Haircuts Satisfy the Desire for a Fresh Cut and a Drink
<
82
Peanut-Themed Nature Retreats
Peanut-Themed Nature Retreats
Planters' NUTMOBILE Turned Into the INN a NUTshell
<
81
Paper-Made Bottle Packaging
Paper-Made Bottle Packaging
The 'ECOGRIP' Corrugated Bottle Carrier is a Plastic Alternative
<
80
Stunning Gummy-Inspired Rings
Stunning Gummy-Inspired Rings
Taylor & Hart Unveiled Am 8 Karat Diamond-Encrusted "Haribo" Ring
<
79
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
<
78
Shoe-Shaped Beer Koozies
Shoe-Shaped Beer Koozies
New Balance and Miller Lite Created the Shoezie for Father's Day
<
77
Black Friday Food Giveaways
Black Friday Food Giveaways
Baskin-Robbins is Celebrating the Holidays With Promotional Giveaways
<
76
The Post-Pandemic Future of Retail
The Post-Pandemic Future of Retail
Retail Innovation in 2022
<
75
Misprinted Limited-Edition Bags
Misprinted Limited-Edition Bags
IKEA Turned a Cloth Bag Mistake Into a Sustainability Statement
<
74
Next-Gen Fashion Pop-Ups
Next-Gen Fashion Pop-Ups
The LDC X Westfield London Pop-Up Retail Experience is Interactive
<
73
Sound-Reactive LED Face Masks
Sound-Reactive LED Face Masks
The Mastercard Face Mask Was Created with CuteCircuit
<
72
Creative Burger Artist Contests
Creative Burger Artist Contests
The HEINZ Art of the Burger Contest Has a Creative Component
<
71
Exclusive Cookie Brand Cafes
Exclusive Cookie Brand Cafes
The Oreo Cafe Shares Limited-Edition Treats, Merch and More
<
70
Actress-Studded Swimwear Campaigns
Actress-Studded Swimwear Campaigns
Andie Debuts Campaign 'Together' Featruing Demi Moore
<
69
Postpartum Care Brands
Postpartum Care Brands
Bare Mum Addresses the Overlooked Postpartum Sector for Women
<
68
Pride-Themed Denim Collections
Pride-Themed Denim Collections
Levi's Pride 2021 Collection is Gender-Affirming and Inclusive
<
67
Co-Branded QSR Influencer Merch
Co-Branded QSR Influencer Merch
The Dunkin' x Charli D'Amelio Merch Collection Recently Launched
<
66
Industrial Plywood Shoe Displays
Industrial Plywood Shoe Displays
Vans New Seoul Store Pays Homage to a Modern Art Exhibition
<
65
At-Home Scalp Care Brushes
At-Home Scalp Care Brushes
The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
<
64
Exclusive Cryptocurrency Crisps
Exclusive Cryptocurrency Crisps
Pringles' CryptoCrisp Exists as a Virtual-Only NFT "Flavor"
<
63
Powerful Photography Campaigns
Powerful Photography Campaigns
German Camera Brand Leica Launched Its First Campaign in 10 Years
<
62
Flat-Pack Pop-Up Pubs
Flat-Pack Pop-Up Pubs
Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit
<
61
Astronaut-Inspired Clothing Collections
Astronaut-Inspired Clothing Collections
NASA Designs Adorn Balenciaga's Fall 2021 Collection
<
60
Hip-Hop-Inspired Sportswear Shoes
Hip-Hop-Inspired Sportswear Shoes
The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
<
59
Cookie-Scented Flip Flops
Cookie-Scented Flip Flops
The New Oreo X Havaianas Sandals Smell Like the Popular Cookie
<
58
Virtual Sneaker Showrooms
Virtual Sneaker Showrooms
Neiman Marcus and Hypebeast Collaborated on a Shoppable Virtual Space
<
57
Summery Energy Drink Flavors
Summery Energy Drink Flavors
Red Bull Cactus Fruit Offers a Complex Flavor with Several Notes
<
56
Versatile High-Quality Apparel
Versatile High-Quality Apparel
Wknd Nation is a Casual Loungewear Line Designed with Comfort
<
55
Mood-Themed Virtual Shops
Mood-Themed Virtual Shops
Verishop Mini Offers a Curated Shopping Experience Within Snapchat
<
54
Pancake Stack Slippers
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
<
53
Occasion-Focused Alcohol-Free Drinks
Occasion-Focused Alcohol-Free Drinks
Hiyo Drinks Have 25-Calories and Five-Grams of Sugar
<
52
Sustainable Plant Milk Concentrates
Sustainable Plant Milk Concentrates
The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
<
51
Virtual Tipping NFTs
Virtual Tipping NFTs
Stella Artois is Auctioning NFT Art Collectibles to Benefit Bar Staff
<
50
Shipping-Friendly Wine Packaging
Shipping-Friendly Wine Packaging
The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure
<
49
Immersive Hair Experiences
Immersive Hair Experiences
The 185 GHD House Lets Guests Explore a Virtual 3D Environment
<
48
Storytelling Wine Displays
Storytelling Wine Displays
Looma's Education Platform Helps Customers Make Informed Choices
<
47
Office-Themed Burger Menus
Office-Themed Burger Menus
Good Fortune Burger's #RECEATS Menu Names Items After Office Supplies
<
46
Menu-Inspired NFTs
Menu-Inspired NFTs
Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
<
45
Virtual Luxury Exhibits
Virtual Luxury Exhibits
Gucci Garden Archetypes is a Virtual Experience on Roblox
<
44
Luxury Virtual Makeup
Luxury Virtual Makeup
Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
<
43
Virtual Skincare Cities
Virtual Skincare Cities
SK-II CITY Shares an Immersive Experience with Animated Films
<
42
AR-Enabled Fast Food Experiences
AR-Enabled Fast Food Experiences
Shake Shack Teams Up with Snapchat to Launch 'Snap Shack' in NY
<
41
Deceptive Cookie Packaging
Deceptive Cookie Packaging
Oreo Created Camouflage Packs to Hide Treats from Other Snackers
<
40
Interactive Shoppable Cooking Shows
Interactive Shoppable Cooking Shows
Walmart Cookshop Shares How-To Videos with Celebrity Hosts
<
39
Crinkle Cut Fry Songs
Crinkle Cut Fry Songs
Arby's is Promoting Its New Crinkle Cut Fries with a Song from Ving Rhames
<
38
Augmented Reality Beer Cans
Augmented Reality Beer Cans
BEERSCANS Connects Beer Lovers with Content Via Packaging
<
37
Highly Immersive Phygital Malls
Highly Immersive Phygital Malls
JD.com Has Launched a Massive Interactive Mall in China
<
36
Virtual Nail Polish Salons
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
<
35
Kid-Friendly Side-Sleeper Pillows
Kid-Friendly Side-Sleeper Pillows
Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly
<
34
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
<
33
Augmented Reality Pizza Boxes
Augmented Reality Pizza Boxes
Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game
<
32
Naughty Holiday Ice Creams
Naughty Holiday Ice Creams
The Great Value Lumps of Coal Ice Cream is at Walmart
<
31
Subscription-Only Restaurants
Subscription-Only Restaurants
Omar’s La Boite is a Speak-Easy Style Club That Adopted a New Model
<
30
Virtual Beauty Showrooms
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
<
29
5G Beach Workspaces
5G Beach Workspaces
Three's Fully Connected Setup on Margate Beach Supports Remote Work
<
28
Sophisticated Gaming Furniture
Sophisticated Gaming Furniture
The Hendrick's Gin Gaming Chaise is Opulently Finished
<
27
Digitized Fast Food Restaurants
Digitized Fast Food Restaurants
The 'Taco Bell Defy' Store Offers an All-New Fast Food Experience
<
26
Shoppable Digital Wardrobes
Shoppable Digital Wardrobes
FaceCake's Infinite Virtual Closet is Driven by AR and AI
<
25
Solar-Powered Restaurants
Solar-Powered Restaurants
The McDonald's Restaurant at Disney World is First-of-its-Kind
<
24
Traditional Lunchbox Takeout Packaging
Traditional Lunchbox Takeout Packaging
The 'Dip-In Tiffin' Has an Indian-Inspired Design
<
23
Comprehensive Fitness Campaigns
Comprehensive Fitness Campaigns
FitTrack's 'Live Your True Health' Ad Focuses on More Than Weight
<
22
Traveling Nap Pods
Traveling Nap Pods
IKEA France is Normalizing Midday Siestas with Traveling Sleep Pods
<
21
Virtual Beauty Boutiques
Virtual Beauty Boutiques
bareMinerals' Virtual Villa is an Immersive Shopping Experience
<
20
Borrowed Slogan Ads
Borrowed Slogan Ads
KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
<
19
Child-Resistant Pre-Roll Tins
Child-Resistant Pre-Roll Tins
Happy Valley Features Products That are 100% Child-Resistant
<
18
Pet Portrait Campaigns
Pet Portrait Campaigns
Apple’s Shot on iPhone Campaign Features Quality Images of Cats & Dogs
<
17
Culinary Art Supply Condiments
Culinary Art Supply Condiments
'Food Crayons' Instantly Add Flavor and Color to Any Dish
<
16
Mini-Mart Sneaker Pop-Ups
Mini-Mart Sneaker Pop-Ups
atmos Japan Created "atmosmart" Stocked with Products for Sneakerheads
<
15
Kinky Brand Content
Kinky Brand Content
Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
<
14
Transparent Smartwatch Strap Packaging
Transparent Smartwatch Strap Packaging
This Apple Watch Strap Packaging Concept is Interactive
<
13
Freeze-Dried Drink Cubes
Freeze-Dried Drink Cubes
1,2, Cubes Dissolve in Water for an Instant Beverage from Anywhere
<
12
Retail-Branded Metaverse Spaces
Retail-Branded Metaverse Spaces
Nike Reveals Details About New NIKELAND 3D Space on Roblox
<
11
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
<
10
In-App Virtual Escape Rooms
In-App Virtual Escape Rooms
IKEA is Challenging Snapchat Users to Escape a Messy Room
<
9
Immersive Coffee Store Experiences
Immersive Coffee Store Experiences
Nespresso Launches Interactive Boutique Store in the UK
<
8
Quirky Ironic Romantic Products
Quirky Ironic Romantic Products
noosa yoghurt & Unnecessary Inventions Launch Valentine's Gadgets
<
7
Grandparent Ambassador Relaxing Campaigns
Grandparent Ambassador Relaxing Campaigns
Coors Light Asks Canadian Grandparents "How To Chill"
<
6
Ultra-Luxe Fashion Pop-Ups
Ultra-Luxe Fashion Pop-Ups
Gucci Opens 'Circolo' Pop-Up Shops in Berlin and London
<
5
Exclusive Hybrid Flavor Sodas
Exclusive Hybrid Flavor Sodas
MTN DEW Uproar is Available at Food Lion
<
4
Pineapple Leaf Packaging
Pineapple Leaf Packaging
The 'Sprout' Packaging Has an Organic Design Infused with Seeds
<
3
Trendy Gen Z Accessories
Trendy Gen Z Accessories
Urban Sophistication Offers a Range of Elevated Phone Cases for Winter
<
2
Innovative cannabis packaging
Innovative cannabis packaging
Child resistant, eco-friendly cannabis packaging
<
1
Limited-Edition Summer Chip Flavors
Limited-Edition Summer Chip Flavors
Frito-Lay Debuted 3 New Lay's Flavors Just in Time for Summer
<