New Balance and Miller Lite Created the Shoezie for Father's Day
Laura McQuarrie — June 1, 2021 — Lifestyle
References: TheShoezie & prnewswire
New Balance, the creator of the "Dad Shoe," teamed up with Miller Lite to create a limited-edition Shoezie, a shoe-shaped koozie for holding a beer. The Shoezie is made from the same materials as a classic New Balance 624 Trainer yet its shape is perfectly tailored for a can of beer. The unusual koozie is outfitted with a rubber sole and breathable leather components to keep cans cold and supported so that dads can have drinking experiences in style and comfort.
Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more.
Fans have the chance to claim a Shoezie for Father's Day this year and the limited-edition koozie will be making appearances on social media thanks to shots with real-life dads chosen as models for "relatable dad settings" like watching TV standing up, cleaning the garage and more.
Trend Themes
1. Novelty Koozies - Opportunity to create more novelty koozies in fun, unusual shapes like shoes or other everyday objects.
2. Branded Collaboration Products - Opportunity for brands to collaborate in creating unique products, offering new ways to connect with consumers and increase brand awareness.
3. Limited-edition Collectibles - Opportunity for companies to create limited-edition versions of their products, thereby creating a sense of exclusivity and urgency among consumers.
Industry Implications
1. Beverage - Opportunity to create custom koozies or other beverage accessories to enhance consumer experience and increase brand loyalty.
2. Fashion - Opportunity for fashion brands to collaborate with other industries in creating unique, stylish products beyond traditional clothing and accessories.
3. Marketing and Advertising - Opportunity for companies to create memorable, unique products to boost brand awareness and social media engagement through buzzworthy collaborations.
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