Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals
Laura McQuarrie — April 17, 2021 — Lifestyle
References: campaignlive
Forced to spend time apart from loved ones, people are craving life's simple joys, like sharing a meal in good company and Virgin Media is acknowledging this with its unique pizza pop-ups. To emphasize the importance of connectedness, Virgin Media linked up a pair of pizza pop-ups 400 miles apart and gave people the chance to share a meal with someone special from afar.
Powered by hologram technology, the experience lets pizza lovers sit at the "same" table to enjoy a real slice. The experience involves a life-sized, 3D, 4K display so that diners can interact in real-time with one another. The Two Hearts Pizzaria was open for just two short days in South Bank, London and Castle Street, Edinburgh.
Powered by hologram technology, the experience lets pizza lovers sit at the "same" table to enjoy a real slice. The experience involves a life-sized, 3D, 4K display so that diners can interact in real-time with one another. The Two Hearts Pizzaria was open for just two short days in South Bank, London and Castle Street, Edinburgh.
Trend Themes
1. Remote Dining - There is a growing demand for experiences that allow people to connect and share meals with loved ones who are physically distant.
2. Hologram Technology - The use of hologram technology to simulate face-to-face interactions creates opportunities for immersive dining experiences and remote work collaboration.
3. Virtual Events - Virtual events that incorporate interactive technology, like 3D displays or augmented reality, offer a disruptive innovation to traditional event planning and execution.
Industry Implications
1. Food and Beverage - Restaurants and foodservice companies can explore remote dining experiences that use hologram technology to create immersive and interactive customer experiences.
2. Technology - Hologram technology companies can create new market opportunities by partnering with event planners and/or service providers to create remote, immersive experiences.
3. Event Planning - Event planners can look to incorporate virtual/hologram experiences for remote attendees at events and/or partner with companies expediting in the emerging space.
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