The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
Michael Hemsworth — April 17, 2021 — Marketing
The JOI Organic Oat Milk Powder is an upcoming product from the brand that is focused on providing consumers with a high-quality plant-based milk option that is focused on a zero-waste experience. The concentrated plant-based milk is made with just one ingredient -- gluten-free, organic and sustainably sourced oats -- and comes packaged in a compostable pouch. This makes it a true game changer of a product for consumers looking to reduce their carbon footprint and curb their consumption of plastic packaging.
CEO Hector Gutierrez spoke on the new JOI Organic Oat Milk Powder saying, "Reducing impact on the planet has always been at the heart of JOI’s mission, and the Organic Oat Powder is a major milestone in our goal to provide consumers with dairy alternatives that have as little impact on the environment as possible. As we grow, our core focus remains reducing packaging waste across all of JOI’s products, and to continuously improve our overall sustainability efforts.”
CEO Hector Gutierrez spoke on the new JOI Organic Oat Milk Powder saying, "Reducing impact on the planet has always been at the heart of JOI’s mission, and the Organic Oat Powder is a major milestone in our goal to provide consumers with dairy alternatives that have as little impact on the environment as possible. As we grow, our core focus remains reducing packaging waste across all of JOI’s products, and to continuously improve our overall sustainability efforts.”
Trend Themes
1. Zero-waste Plant-based Milk - The JOI Organic Oat Milk Powder's compostable packaging presents an opportunity for companies to develop single-ingredient plant-based milks with eco-friendly packaging.
2. Sustainable Concentrated Food Products - JOI's sustainable and organic oat milk concentrate highlights the opportunity for companies to develop concentrated food products that are sustainably sourced and packaged using eco-friendly materials.
3. Reducing Packaging Waste for Food Products - The JOI Organic Oat Milk Powder exemplifies how implementing eco-friendly packaging options can reduce packaging waste and can become a trendsetter for other food products to follow suit.
Industry Implications
1. Plant-based Milk Alternatives - The JOI Organic Oat Milk Powder's sustainable and organic plant-based milk concentrate presents an opportunity for companies in the plant-based milk industry to create a sustainable and eco-friendly alternative.
2. Sustainable Food Packaging - The compostable pouch of JOI Organic Oat Milk Powder highlights the opportunity for the sustainable packaging industry to focus on developing compostable packaging for food products.
3. Organic and Sustainable Food Product - JOI Organic Oat Milk Powder's focus on organic and sustainably sourced oats present an opportunity for companies in the organic and sustainable food products industry to focus on developing sustainable farming practices and sourcing materials in an eco-friendly manner.
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