Skin School x Clinique Laboratories Provides an Immersive Experience
Laura McQuarrie — March 12, 2021 — Fashion
References: clinique & cosmeticsbusiness
The Skin School x Clinique Laboratories is a computer-generated metavese where beauty lovers can attend virtual skin classes, participate in live chats and get a look at some of the brand's beauty products behind the scenes.
The Skin School x Clinique Laboratories has been introduced alongside the brand's first-ever clinical foundation, which boasts both skincare and makeup benefits. The digital space, described as a holistic touchpoint, gives consumers the chance to experience the brand's latest drop in a virtual and experiential way. With Clinique’s Clinical Reality Shade-Match Science, virtual guests who look around the immersive 360-degree lab will find that they can get to know the product without having to touch or try it themselves.
As the nature of sampling experiences and launch events are changing, brands are responding by building out their own imaginative universes online.
The Skin School x Clinique Laboratories has been introduced alongside the brand's first-ever clinical foundation, which boasts both skincare and makeup benefits. The digital space, described as a holistic touchpoint, gives consumers the chance to experience the brand's latest drop in a virtual and experiential way. With Clinique’s Clinical Reality Shade-Match Science, virtual guests who look around the immersive 360-degree lab will find that they can get to know the product without having to touch or try it themselves.
As the nature of sampling experiences and launch events are changing, brands are responding by building out their own imaginative universes online.
Trend Themes
1. Virtual Education - Virtual beauty schools and classes can offer a new way of learning for beauty professionals and enthusiasts.
2. Virtual Retail - Virtual stores and product experiences can offer consumers a new way of shopping for beauty products.
3. Mixed Reality - Bringing together virtual and physical experiences can enhance the consumer journey for beauty brands.
Industry Implications
1. Beauty Industry - Virtual beauty labs and product experiences can add a new dimension to the beauty industry and offer innovative ways of engaging with consumers.
2. Education Industry - Virtual classes and education can revolutionize the way beauty professionals and enthusiasts learn and stay up-to-date with industry developments.
3. Retail Industry - Virtual retail experiences can offer a new way for brands to showcase and sell their beauty products, especially during times of limited physical interaction.
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