The Louis Vuitton x Nike Shoes Offer the Best of Both Brands
Josh Thompson-Persaud — July 12, 2021 — Marketing
References: wwd
Two of the biggest brand names in fashion teamed up for the Louis Vuitton x Nike Air Force 1s launch. The luxe collaboration was spearheaded by Louis Vuitton's menswear artistic director, Virgil Abloh, who has worked with Nike in the past. The Louis Vuitton x Nike collaboration outfits the iconic Air Force 1 sneaker in Louis Vuitton trappings, including LV monograms.
The collaboration was inspired by the hip-hop community's historical tendency to combine street-smart sportswear and luxury fashion. The Louis Vuitton x Nike continues this rich tradition and extends it with bright colorways and intricate patterns. In addition, the Louis Vuitton x Nike sneakers have a doubled tongue, bits of decorative text, and several small textile accents. The new Air Force 1s will be released within Louis Vuitton's spring 2022 men's collection.
Image Credit: Women's Wear Daily
The collaboration was inspired by the hip-hop community's historical tendency to combine street-smart sportswear and luxury fashion. The Louis Vuitton x Nike continues this rich tradition and extends it with bright colorways and intricate patterns. In addition, the Louis Vuitton x Nike sneakers have a doubled tongue, bits of decorative text, and several small textile accents. The new Air Force 1s will be released within Louis Vuitton's spring 2022 men's collection.
Image Credit: Women's Wear Daily
Trend Themes
1. Luxury Streetwear - The rise of streetwear and luxury collaborations offers opportunities for brands to tap into new markets and experiment with unconventional design elements.
2. Heritage-inspired Fashion - Heritage brands partnering with popular streetwear labels offer opportunities for experimental design fusions and innovative collaborations that capitalize on both brand's strengths.
3. Sneaker Culture - The growing popularity of sneaker culture cultivates opportunities for brands to collaborate with designers and artists to create exclusive and limited-edition sneaker releases for collectors and enthusiasts.
Industry Implications
1. Fashion - In the fashion industry, heritage brands are partnering with streetwear labels to experiment and innovate with collaborative clothing and footwear releases.
2. Sportswear - The sportswear industry is partnering with luxury and fashion brands to introduce new design elements and materials to traditional athletic apparel.
3. Footwear - The footwear industry continues to innovate with new collaborations and design techniques that appeal to both sneaker enthusiasts and fashion-forward consumers.
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