1,2, Cubes Dissolve in Water for an Instant Beverage from Anywhere
Michael Hemsworth — May 26, 2021 — Marketing
References: amazon.co.jp & hypebeast
The 1,2, Cubes have been released by Coca-Cola Japan as an instant drink solution for those looking to increase their energy or simply enjoy a quick break with a refreshment. The cubes come in three options including iced coffee, green tea and barley tea, which are each made with freeze-dried ingredients that are formed into cubes and come ready to drop into a glass of water. The cubes come in packs of 15 and, thanks to their minimal packaging and formulation, are also positioned as a more eco-friendly alternative to other options on the market.
The 1,2, Cubes are available for purchase only in Japan where they can be purchased at a price point of ¥648 JPY.
The 1,2, Cubes are available for purchase only in Japan where they can be purchased at a price point of ¥648 JPY.
Trend Themes
1. Freeze-dried Beverage Cubes - The development of freeze-dried beverage cubes represents a new trend in instant drink solutions.
2. Eco-friendly Packaging Alternatives - 1,2, Cubes' minimal packaging and formulation present a disruptive innovation opportunity in the food and beverage packaging industry.
3. Convenient and Energy-boosting Drinks - The demand for quick and easy energy-boosting beverages is a growing trend in the food and beverage industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for convenient and instant drink solutions such as 1,2, Cubes.
2. Packaging - The packaging industry can explore eco-friendly and innovative packaging alternatives like the minimal packaging used for 1,2, Cubes.
3. Energy Drinks - The energy drink industry can take note of the trend towards convenient, energy-boosting beverages and develop new and innovative products in response.
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