Verishop Mini Offers a Curated Shopping Experience Within Snapchat
Laura McQuarrie — July 21, 2021 — Business
References: verishop & businesswire
Snap and Verishop came together to create Verishop Mini, a curated shopping experience exclusively for Snapchat that lets users discover fashion and beauty products based on their mood. The newly launched e-commerce experience shares a socially driven format that helps platform users connect with labels like The Line by K, Frankie’s Bikinis, Kosas, R+Co and more.
There are 10 themed categories so that Snapchat users can find products to match their style, whether they feel like exploring products that are Free Spirited, Mid-Century Modern or High Glam. Since the experience is socially powered, Verishop Minis integrate with chat features so that friends can share their favorites with friends and get feedback in real-time.
With augmented reality try-on experiences, users can try on different shades of lip products and preview sunglasses.
There are 10 themed categories so that Snapchat users can find products to match their style, whether they feel like exploring products that are Free Spirited, Mid-Century Modern or High Glam. Since the experience is socially powered, Verishop Minis integrate with chat features so that friends can share their favorites with friends and get feedback in real-time.
With augmented reality try-on experiences, users can try on different shades of lip products and preview sunglasses.
Trend Themes
1. Mood-themed Virtual Shops - The creation of VR or AR-based platforms that allow users to navigate, explore, and shop based solely on their mood opens up the opportunity for retailers to customize their offerings in real-time.
2. Socially Driven Formats - Verishop Mini's socially-driven format that allows platform users to connect with labels like R+Co, Frankie's Bikinis, and Kosas serves as an opportunity for brands to build engaging and personalized e-commerce experiences.
3. Augmented Reality Try-on Experiences - The integration of advanced AR technology into the shopping experience presents retailers with the perfect opportunity to improve their virtual try-on experiences, enhance customer satisfaction through reduced return rates, and optimize conversion rates.
Industry Implications
1. E-commerce - Verishop Mini's integration into Snap presents a significant opportunity for e-commerce brands to experiment with new platforms and formats for more personalized, immersive, and engaging experiences.
2. Fashion - Mood-based shopping presents a significant opportunity for retailers to tailor their inventory to customer sentiment and preferences, making the customer experience feel more personalized.
3. Beauty - Integrating augmented reality-based technologies like try-on experiences into the digital beauty retail space stands to improve the shopping experience by allowing online shoppers to sample products and colors in real-time, leading to increased customer engagement and satisfaction.
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