Coors Light Asks Canadian Grandparents "How To Chill"
Grace Mahas — May 26, 2021 — Life-Stages
Coors Light recently partnered with Canadian lifestyle brand TEAMLTD to launch the new Masters of Chill Class series. As most Canadians know, summer can often feel short-lived, thanks to jam-packed summer schedules. However, they can now learn how to slow down summer and "chill" in minutes by signing up for a few Masters of Chill courses online.
To help them make the most of the season, the brands worked together to create a series of short, virtual classes taught by "Canada’s chill experts" – grandparents. Viewers can watch the Masters of Chill Classes from home and learn various "chill hobbies" recommended by the experts, ranging from lawn care to fishing, knitting, and even washing your car.
“Life is fast-paced, but it’s so important to slow things down and enjoy every moment,” says Rick Grainger, Coors Light’s Master of Chill. “Summer is the perfect time to chill, and with my class on lawn care, you’ll learn exactly how to do that from an expert. Class is in session!”
Image Credit: Coors Light
To help them make the most of the season, the brands worked together to create a series of short, virtual classes taught by "Canada’s chill experts" – grandparents. Viewers can watch the Masters of Chill Classes from home and learn various "chill hobbies" recommended by the experts, ranging from lawn care to fishing, knitting, and even washing your car.
“Life is fast-paced, but it’s so important to slow things down and enjoy every moment,” says Rick Grainger, Coors Light’s Master of Chill. “Summer is the perfect time to chill, and with my class on lawn care, you’ll learn exactly how to do that from an expert. Class is in session!”
Image Credit: Coors Light
Trend Themes
1. Virtual Classes - TEAMLTD partners with Coors Light to launch virtual Masters of Chill Class series with Canadian grandparent instructors
2. Chill Hobbies - Coors Light and TEAMLTD’s Masters of Chill series brings attention to Chill Hobbies like lawn care, fishing, knitting and car washing
3. Inter-generational Campaigns - Coors Light’s collaboration with Canadian lifestyle brand TEAMLTD in Masters of Chill series featuring grandparents promoting inter-generational connections for summer enjoyment
Industry Implications
1. Beer and Alcohol - Coors Light’s Masters of Chill series presents disruptive innovation opportunities by incorporating an engaging social media campaign into its brand promotions
2. Lifestyle - TEAMLTD's innovative inter-generational ambassadorship showcases opportunities for collaborations across generations in marketing and lifestyle campaigns
3. Online Education - Virtual Masters of Chill Classes by Coors Light and TEAMLTD offer opportunities for online education and remote learning marketing campaigns
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