Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
Grace Mahas — April 15, 2021 — Marketing
References: shop.millerlite
In celebration of the COVID-19 vaccine and a return to "normal," Miller Lites recently debuted a unisex one-sleeved tee is designed for maximum ease during COVID-19 vaccine appointments. Dubbed the Vax Time Tee, the simple yet functional shirt is available for $10 online with all proceeds supporting the non-profit organization. United States bartender Guild. For every shirt sold, Miller Lite will match the donation up to $50K.
“As we approach COVID-19 vaccination eligibility for the majority of Americans, heading to bars with friends is right around the corner,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. “We know this is an important and historic moment for so many and with the release of the Vax Time Tee, we’re one step closer to enjoying Miller Time in person.”
Image Credit: Miller Lite
“As we approach COVID-19 vaccination eligibility for the majority of Americans, heading to bars with friends is right around the corner,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. “We know this is an important and historic moment for so many and with the release of the Vax Time Tee, we’re one step closer to enjoying Miller Time in person.”
Image Credit: Miller Lite
Trend Themes
1. Vaccine-themed Apparel - Creating clothing items themed around the COVID-19 vaccine presents an opportunity for fashion and retail companies to tap into the post-pandemic market and promote vaccination.
2. Functional Clothing - Designing clothes with functional elements, such as a one-sleeve design for easy vaccination access, offers innovation opportunities for textile and fashion industries.
3. Cause-marketing - Partnering with non-profits and donating proceeds to a good cause can create a positive brand image for companies and increase customer engagement.
Industry Implications
1. Fashion and Apparel - Fashion brands could capitalize on designing vaccine-themed clothing items or functional clothing that meets the needs of the post-pandemic market.
2. Textile Manufacturing - Creating fabrics with functional elements, such as antimicrobial properties, for use in clothing provides opportunities for companies in the textile manufacturing industry.
3. Beverage and Brewery - Partnering with non-profit organizations, such as the United States Bartender Guild, and donating proceeds from sales can increase customer loyalty and brand loyalty for companies in the beverage and brewery industry.
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