Pizza Hut's PAC-MAN Pizza Packaging Box Launches an AR Game
Laura McQuarrie — March 15, 2021 — Tech
References: pizzahut & prnewswire
Pizza Hut is determined to serve up a sense of "newstalgia" with its augmented reality pizza packaging box, which shares a PAC-MAN game and gives fans the chance to win a custom PAC-MAN game cabinet. The augmented reality pizza box is a limited-edition design that recalls a time when people used to play arcade games while waiting for their slices to be served hot.
The augmented reality pizza box offers a reinvigorated take on this nostalgic experience, as pizza lovers can play a game directly on the box using their smartphone.
To promote the launch of the limited-edition pizza packaging with the PizzaHutARcade, the brand is teaming up with actor, comedian and spokesperson Craig Robinson, who will be the face of the campaign for the rest of the year.
The augmented reality pizza box offers a reinvigorated take on this nostalgic experience, as pizza lovers can play a game directly on the box using their smartphone.
To promote the launch of the limited-edition pizza packaging with the PizzaHutARcade, the brand is teaming up with actor, comedian and spokesperson Craig Robinson, who will be the face of the campaign for the rest of the year.
Trend Themes
1. AR Packaging - There's an opportunity for businesses to incorporate AR elements into packaging, offering consumers interactive experiences that take them beyond the product itself.
2. Newstalgia Marketing - Marketing campaigns centered around nostalgia can provide businesses with a unique way of connecting with consumers while still offering them something new and innovative.
3. Gamification of Products - Gamifying products through AR elements creates entirely new experiences for consumers and can help businesses build brand loyalty and excitement among their customer base.
Industry Implications
1. Fast Food - Fast food restaurants can take advantage of AR and gamification to create unique experiences for their customers, differentiate their brand, and increase sales.
2. Packaging - The packaging industry can help businesses incorporate AR elements into their packaging design, providing consumers with interactive experiences that go beyond the product itself.
3. Entertainment - Incorporating AR elements into entertainment products, such as arcade games, can provide consumers with entirely new experiences while also building excitement and interest in the product itself.
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