KFC UK & Ireland is Trying Tags from Other Brands #UntilWeCanFingerLickAgain
Laura McQuarrie — March 29, 2021 — Marketing
References: twitter & campaignlive
To support the current hygiene advice being shared during a pandemic, KFC has halted its Finger Lickin' Good slogan and in the meantime, it is playing with other iconic taglines #UntilWeCanFingerLickAgain. On Twitter, KFC UK & Ireland asked "Which other brand's slogan should we use?" and it received hundreds of replies from users and brands alike.
As a result, KFC mocked up a playful series of ads featuring slogans from Specsavers, Aldi and Marmite. The borrowed slogans range from funny and oddly fitting to outright ridiculous and either way, they get people talking. Beyond sharing the mockups online, KFC sent out an advertising van in London to share borrowed taglines like "I’m Lovin’ It," “Just Do It” and “Gives You Wings."
As a result, KFC mocked up a playful series of ads featuring slogans from Specsavers, Aldi and Marmite. The borrowed slogans range from funny and oddly fitting to outright ridiculous and either way, they get people talking. Beyond sharing the mockups online, KFC sent out an advertising van in London to share borrowed taglines like "I’m Lovin’ It," “Just Do It” and “Gives You Wings."
Trend Themes
1. Hygiene Marketing - Brands are shifting their messaging to prioritize hygiene and wellness in response to the pandemic, creating an opportunity for businesses to innovate in personal care products and services.
2. Social Media Engagement - Brands are turning to social media to engage directly with their audience and co-create content, indicating opportunities for businesses to prioritize community building and social listening.
3. Playful Advertising - Brands are experimenting with humor and playfulness in their advertising campaigns, demonstrating an opportunity for businesses to connect with consumers on a more emotional and lighthearted level.
Industry Implications
1. Personal Care - As hygiene becomes a top priority, businesses in the personal care industry can innovate with new products and services that meet consumers' hygienic needs.
2. Social Media Marketing - As brands seek to engage with their audience and co-create content, there is an opportunity for businesses in the social media marketing industry to offer expertise in community building and social listening.
3. Advertising - The trend of playful advertising presents an opportunity for businesses in the advertising industry to explore new, unconventional approaches to creating and sharing branded content.
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