Andie Debuts Campaign 'Together' Featruing Demi Moore
Grace Mahas — July 14, 2021 — Marketing
References: businesswire & retaildive
Andie, the Australian direct-to-consumer swimwear brand, recently launched a new campaign featuring actor and producer Demi Moore dubbed 'Together.' The campaign leans into the concept of unity and was shot by photographer Cass Bird. Alongside Moore, the ad also features the actress's daughters, Tallulah, Scout, and Rumer Willis.
“Andie is the quintessential cross-generational brand, and celebrating community is one of our core values. Having Demi and her daughters as the pillars of our TOGETHER campaign felt exactly right,” said Melanie Travis, founder and CEO of Andie. “This campaign happened very organically, and we’re happy to have grown such a tight knit relationship with Demi and her daughters. We are beyond excited for the future - together.”
Image Credit: Andie
“Andie is the quintessential cross-generational brand, and celebrating community is one of our core values. Having Demi and her daughters as the pillars of our TOGETHER campaign felt exactly right,” said Melanie Travis, founder and CEO of Andie. “This campaign happened very organically, and we’re happy to have grown such a tight knit relationship with Demi and her daughters. We are beyond excited for the future - together.”
Image Credit: Andie
Trend Themes
1. Celebrity-endorsed Fashion Campaigns - There is an opportunity for direct-to-consumer fashion brands to partner with celebrities and influencers to create campaigns that align with their brand values, creating buzz and potentially increasing sales.
2. Cross-generational Branding - Brands who value community and inclusivity can create cross-generational campaigns featuring multiple age groups to appeal to a wider audience.
3. Familial Marketing - Incorporating family members into marketing campaigns can be an effective way to associate positive emotions and emotional connections with a brand, potentially leading to increased sales and brand loyalty.
Industry Implications
1. Direct-to-consumer Fashion - Direct-to-consumer fashion brands can benefit from creating campaigns that feature celebrity endorsements, cross-generational inclusivity and familial marketing.
2. Photography - Photographers can offer their services to brands looking to create campaigns that feature cross-generational inclusivity and familial marketing.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create campaigns that feature celebrity endorsements, cross-generational inclusivity and familial marketing to increase brand awareness and sales.
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