The New Oreo X Havaianas Sandals Smell Like the Popular Cookie
Niko Pajkovic — September 28, 2021 — Marketing
References: havaianas & highsnobiety
In one of the more bizarre collaborations of the year, beloved flip flop brand Havaianas has teamed up with Oreo to launch the 'Oreo x Havaianas,' a pair of flip flops that are intended to smell like the famous cookie.
The Oreo-scented sandals feature blue straps and a black and white midsole that mirrors the profile of one of the iconic biscuits. The insole is dressed with a playful graphic showcasing an image of Oreo cookies, beachside, swimming in milk. According to the company, it is the straps on the 'Oreo x Havaianas' that provide the cookie-like aroma. In addition to the sandals, Havaianas have also released a pair of matching Oreo socks and an Oreo-shaped headphone case.
While dropping this limited edition flip flop capsule may seem like a strange choice for the brand, it has certainly done its job in garnering media attention, making it -- if anything -- a successful promotional push made possible by a playful gimmick.
Image Credit: Havaianas
The Oreo-scented sandals feature blue straps and a black and white midsole that mirrors the profile of one of the iconic biscuits. The insole is dressed with a playful graphic showcasing an image of Oreo cookies, beachside, swimming in milk. According to the company, it is the straps on the 'Oreo x Havaianas' that provide the cookie-like aroma. In addition to the sandals, Havaianas have also released a pair of matching Oreo socks and an Oreo-shaped headphone case.
While dropping this limited edition flip flop capsule may seem like a strange choice for the brand, it has certainly done its job in garnering media attention, making it -- if anything -- a successful promotional push made possible by a playful gimmick.
Image Credit: Havaianas
Trend Themes
1. Scented Fashion - Incorporating scents into clothing and fashion items can create new sensory experiences for consumers.
2. Unlikely Collaborations - Collaborations between brands from different industries or with seemingly unrelated products can lead to successful promotional campaigns.
3. Novelty Accessories - Creating unique and playful accessory items, such as cookie-shaped headphone cases, can be a successful marketing strategy.
Industry Implications
1. Footwear - Integrating scents into footwear products can create a unique selling point for brands looking to stand out in the market.
2. Food and Beverage - Partnering with fashion brands to create innovative food-related products can be a successful marketing campaign.
3. Consumer Electronics - Creating novelty accessory items such as cookie-shaped headphone cases can appeal to consumers and drive sales in the electronics industry.
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