This Authentique by eBay Candle Smells Like a Fresh Pair of Kicks
Michael Hemsworth — February 13, 2021 — Marketing
References: ebayauthentique & hypebeast
The Authentique by eBay candle is a new offering from the eCommerce brand that's focused on providing an unexpected aromatic experience for avid sneaker enthusiasts to appreciate this Valentine's Day. The candle is reported to mimic the scent of a fresh pair of sneakers with notes of pebbled leather, EVA foam, glue and just a touch of cotton blossom to boot. The small-batch candles have a net weight of 220-grams and will burn for up to 35-hours.
This new Authentique by eBay candle scent is being dropped on a dedicated website on Valentine's Day and has been announced alongside an expansion of the brand's Authenticity Guarantee. This will be offered on sneakers from brands like Adidas and Nike with new pairs worth $100 USD or more.
Image Credit: eBay
This new Authentique by eBay candle scent is being dropped on a dedicated website on Valentine's Day and has been announced alongside an expansion of the brand's Authenticity Guarantee. This will be offered on sneakers from brands like Adidas and Nike with new pairs worth $100 USD or more.
Image Credit: eBay
Trend Themes
1. Sneaker-themed Candles - The rise of sneaker culture is opening up new possibilities for scented candles that can appeal to sneakerheads and those who appreciate the aesthetics of footwear.
2. Personalized Fragrance Products - The creation of personalized candles and fragrance products can offer a unique aromatic experience to people based on their hobbies, interests, and preferences.
3. Memorabilia-inspired Scents - Creating candles with scents that evoke specific periods, games, or sports events could offer a nostalgic experience to consumers who enjoy collecting memorabilia.
Industry Implications
1. E-commerce - Online marketplaces can leverage creative scents and unusual products to attract niche groups of consumers who prioritize unique experiences.
2. Retail Fashion - Sneaker brands and designer footwear companies can partner with candle manufacturers to expand their branding efforts and produce complementary products for their customers.
3. Home Decor - Home decor companies can experiment with creative candle scents that can complement different interior designs and add a unique sensory aspect to home accessories.
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