Arby's is Promoting Its New Crinkle Cut Fries with a Song from Ving Rhames
Riley von Niessen — March 31, 2021 — Marketing
Earlier this year Arby's launched a catchy sea shanty sung by 'Pulp Fiction' actor Ving Rhames to show how its fish sandwich beats out its competitor's, and now, the fast food chain is back with another comical song to promote the permanent addition of crinkle cut fries on its menu.
Also recorded by Rhames, the 'Fry Fantasy' jingle takes inspiration from the 1997 hit from Sugar Ray, 'Fly.' The short jingle replaces the original song's "I just wanna fly" line with an Arby's-themed adaptation, changing it to "I want crinkle fries." To get more fans on board with the launch, Arby's has also reduced the price of the side to just $1 for a limited time.
Image Credit: Arby's
Also recorded by Rhames, the 'Fry Fantasy' jingle takes inspiration from the 1997 hit from Sugar Ray, 'Fly.' The short jingle replaces the original song's "I just wanna fly" line with an Arby's-themed adaptation, changing it to "I want crinkle fries." To get more fans on board with the launch, Arby's has also reduced the price of the side to just $1 for a limited time.
Image Credit: Arby's
Trend Themes
1. Humorous Fast Food Marketing - Fast food chains can use catchy and comical jingles to promote new menu items.
2. Customized Versions of Popular Songs - Brands can create custom versions of popular songs to promote their products in a more engaging way.
3. Limited-time Discounted Items - Offering discounted prices on menu items for a limited time can help drive sales and create buzz for a product launch.
Industry Implications
1. Fast Food - Fast food chains can use humorous marketing tactics to promote new menu items and attract customers.
2. Advertising - Companies can create customized versions of popular songs to use in their advertising campaigns and increase brand awareness.
3. Music - Popular songs can be reimagined and licensed by brands, creating new revenue streams and exposure for artists.
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