Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
Caitlyn Fernandez — December 17, 2021 — Art & Design
References: twitter & restaurantbusinessonline
Applebee's has recently released the 'Metaverse Meal' NFT as a part of the restaurant's 'Metaverse Mondays,' which will only be available this December. A new menu-inspired NFT design will be available every Monday. The handcrafted burgers inspire the most recent NFT on the menu as it is an image of a multicolored burger created by Amber Vittoria. The NFT sold for $25, and according to Restaurant Business, "the buyer also got an Applebee's gift card loaded with $1,300, or enough to buy a year's worth of burgers."
The restaurant has started the campaign as a way to engage with fans of the restaurant and look for new and innovative ways to connect the digital and real-world through food.
Image Credit: Artist Amber Vittoria; Applebee's; Twitter @Applebees
The restaurant has started the campaign as a way to engage with fans of the restaurant and look for new and innovative ways to connect the digital and real-world through food.
Image Credit: Artist Amber Vittoria; Applebee's; Twitter @Applebees
Trend Themes
1. Menu-inspired Nfts - Develop NFT designs inspired by different menu items from various restaurants, creating a new revenue stream in the food industry through the metaverse.
2. Metaverse Mondays - Create weekly events where new NFT designs inspired by food items are released every Monday, promoting customer engagement and loyalty for restaurants in the metaverse.
3. NFT Loyalty Rewards - Implement NFTs as loyalty rewards for customers who buy certain menu items, provide extra income for restaurants while keeping customers engaged and returning.
Industry Implications
1. Hospitality - Restaurants can use NFTs to create unique experiences and promotions, increasing customer engagement and revenue through the metaverse.
2. Digital Art - Artists can create unique NFT designs for restaurants, promoting their artwork and creating a new revenue stream in the digital art industry.
3. Blockchain Technology - Blockchain technology can be used to verify and validate the authenticity of NFTs, providing secure and transparent transactions for the food and art industries.
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