The Wet Brush Head Start! Exfoliating Scalp Massager is Beneficial
Michael Hemsworth — September 1, 2021 — Marketing
References: wetbrush & drugstorenews
The Wet Brush Head Start! Exfoliating Scalp Massager is a scalp care solution for consumers looking to promote healthy hair from the comfort of home in a simple manner. The brush features an ergonomic design that will fit neatly in the hand and is paired with a series of soft spikes for gently massaging the scalp in the shower. A built-in dispensing cap can be used to deliver a targeted dose of haircare products right where they will be most beneficial.
Global Executive Vice President of Marketing and Innovation at Beauty by Imagination Marina Binichis spoke on the new Wet Brush Head Start! Exfoliating Scalp Massager saying, "Scalp care is a growing category, especially during a time when self-care has become a priority for consumers. Our scalp brush not only gently and effectively massages the scalp to exfoliate, but it also has a unique dispensing cap that transforms hair washing into a spa-like treatment in your own shower.”
Global Executive Vice President of Marketing and Innovation at Beauty by Imagination Marina Binichis spoke on the new Wet Brush Head Start! Exfoliating Scalp Massager saying, "Scalp care is a growing category, especially during a time when self-care has become a priority for consumers. Our scalp brush not only gently and effectively massages the scalp to exfoliate, but it also has a unique dispensing cap that transforms hair washing into a spa-like treatment in your own shower.”
Trend Themes
1. At-home Scalp Care - The trend towards at-home scalp care products presents an opportunity for brands to innovate by incorporating unique features like ergonomic design or custom product dispensing to enhance consumer experience.
2. Scalp Massagers - The growing popularity of scalp massagers presents an opportunity for businesses to create innovative scalp care solutions that provide consumers with an at-home spa-like experience.
3. Self-care Prioritization - As consumers prioritize self-care and wellness, there is an opportunity for brands to develop innovative products that enhance this experience, such as the Wet Brush Head Start! Exfoliating Scalp Massager.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the growing demand for self-care products and innovate with at-home scalp care solutions to stand out in a competitive market.
2. Wellness - As wellness gains importance for consumers, companies can create unique products that cater to this growing market, like the Wet Brush Head Start! Exfoliating Scalp Massager.
3. Technology - Technology can be integrated into scalp care products to create unique features for consumers, like custom haircare product dispensing or an ergonomic design for ease of use.
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