atmos Japan Created "atmosmart" Stocked with Products for Sneakerheads
Laura McQuarrie — March 14, 2021 — Business
References: instagram & designtaxi
atmos, a prominent Japanese streetwear and sneaker boutique, created a fun sneaker pop-up called 'atmosmart' that takes cues from convenience stores. Inspired by the mini-marts of Japan and devoted to a new range of Nike Swoosh Mart Air Max sneakers, the pop-up offers a unique experience for sneaker lovers.
Within the store, there are chillers stocked with apparel and footwear, shelves with rice ball-themed Air Max 90s, as well as energy jelly shot-inspired Air Max 97s and Air Max 95s, and shirts printed with instant ramen imagery. Rather than being stocked with popular magazines, the store offers on-theme zines and posters.
Visiting the exclusive store is by appointment only, and fans have to book their spot ahead of time online.
Within the store, there are chillers stocked with apparel and footwear, shelves with rice ball-themed Air Max 90s, as well as energy jelly shot-inspired Air Max 97s and Air Max 95s, and shirts printed with instant ramen imagery. Rather than being stocked with popular magazines, the store offers on-theme zines and posters.
Visiting the exclusive store is by appointment only, and fans have to book their spot ahead of time online.
Trend Themes
1. Convenience-inspired Pop-ups - There is potential for brands to create unique pop-up experiences that are inspired by the convenience store format.
2. Food-themed Apparel and Footwear - There is potential for apparel and footwear brands to create food-themed products, such as rice ball or instant ramen-inspired designs.
3. Exclusive Appointment-only Shops - There is potential for brands, particularly in the streetwear and sneaker industry, to create exclusive appointment-only shops that build a sense of exclusivity and hype around their products.
Industry Implications
1. Pop-up Retail - Pop-up retail companies could use the convenience store format to create unique and memorable experiences for consumers.
2. Apparel and Footwear - Apparel and footwear companies could create food-themed designs to appeal to consumers looking for unique and eye-catching pieces.
3. Streetwear and Sneaker - Streetwear and sneaker companies could create exclusive appointment-only shops to build hype and demand around their products.
7.1
Score
Popularity
Activity
Freshness
