McDonald's France Created NFT Artworks Representing a Big Mac & Fries
Laura McQuarrie — April 8, 2021 — Marketing
References: famouscampaigns
McDonald's France is jumping into the world of NFT artworks by creating non-fungible tokens of its own to represent classic menu items like the Big Mac and fries. On social media, fans will have the chance to claim the unique cryptocurrency tokens.
Although there will be limited versions of the chain's NFT burger and fries, it will be releasing more items to represent a sundae and more fries. In all, there will be five copies of each piece, and the recipients of the NFTs are free to trade and sell them as they like.
Millions of dollars are being poured into one-of-a-kind digital assets to satisfy a desire for novelty and ownership, and many brands are making the coveted collectibles available via giveaways, knowing that they will rise in value.
Although there will be limited versions of the chain's NFT burger and fries, it will be releasing more items to represent a sundae and more fries. In all, there will be five copies of each piece, and the recipients of the NFTs are free to trade and sell them as they like.
Millions of dollars are being poured into one-of-a-kind digital assets to satisfy a desire for novelty and ownership, and many brands are making the coveted collectibles available via giveaways, knowing that they will rise in value.
Trend Themes
1. NFT Fast Food Artworks - Expanding the NFT trend to fast food franchise items creates new opportunities for unique ownership and collectibility in the digital space.
2. Branded NFT Giveaways - Brands offering NFT giveaways create new channels of engagement with their audiences while tapping into rising demand for digital assets and cryptocurrency.
3. NFT Trading Market - The rise of NFT trading offers a new potential revenue stream for businesses while allowing consumers to participate in the growing collectibles market in a new and unique way.
Industry Implications
1. Fast Food Industry - Fast food companies can explore NFTs as a means of innovating their marketing and branding strategies and reaching digital-savvy customers in unique ways.
2. Advertising Industry - Advertising agencies can explore creating NFTs as a new approach to delivering fresh and unique campaigns for brands, tapping into growing interests in digital ownership and crypto.
3. Cryptocurrency Market - Cryptocurrency companies can explore partnering with brands to offer NFT promotions and expand their reach, while also tapping into rising demand for collectibles in the digital currency space.
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