Pringles' CryptoCrisp Exists as a Virtual-Only NFT "Flavor"
Laura McQuarrie — March 22, 2021 — Lifestyle
References: rarible & designtaxi
The newest flavor from Pringles isn't one that can be experienced through taste, as CryptoCrisp is an exclusive creation that only exists virtually in the form of an NFT collectible. The CryptoCrisp Flavored Pringles is a digital collectible that can be found on the non-fungible token marketplace Rarible and it boasts a premium, all-gold canister design created by artist Vasya Kolotusha.
Just 50 cans of the art piece are in existence and bidding kicked off at the same price as a can of real Pringles. The price of the digital collectible is quickly climbing, especially as NFTs are proving to be popular among those who crave a sense of exclusivity, authenticity and ownership thanks to the blockchain. 10% of the sale of CryptoCrisp will support the artist.
Just 50 cans of the art piece are in existence and bidding kicked off at the same price as a can of real Pringles. The price of the digital collectible is quickly climbing, especially as NFTs are proving to be popular among those who crave a sense of exclusivity, authenticity and ownership thanks to the blockchain. 10% of the sale of CryptoCrisp will support the artist.
Trend Themes
1. NFT Collectibles - The popularity of NFTs creates a new market for collectibles beyond physical products.
2. Virtual-only Products - Companies can create virtual products that generate high-desire and exclusivity by leveraging NFTs.
3. Blockchain Payments - Allowing payment through blockchain technology provides a new way for consumers to engage with companies and products.
Industry Implications
1. Food Manufacturing - Food companies can leverage NFTs and blockchain technology to create exclusive virtual products that generate new revenue streams.
2. Art Market - Artists can benefit by creating NFT-based art pieces and partnering with companies to create unique, collectible products such as CryptoCrisp.
3. E-commerce - Blockchain payments and NFT collectibles offer new disruptive opportunities for e-commerce companies to engage with customers and increase revenue streams.
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