The Oreo Cafe Shares Limited-Edition Treats, Merch and More
Laura McQuarrie — August 4, 2021 — Marketing
References: instagram & designtaxi
New Jersey’s American Dream Mall is now home to the first-ever Oreo Cafe and it's a destination for cookie fans of all ages who want to to treat themselves to sweet snacks, limited-edition merch, decor and much more. At the cafe, Oreo fans can discover the flavors of their favorite cookie in new forms like cheesecakes, waffle sundaes, mousse and the Oreo Donut S'Morewitch on the secret menu. Those who love to be able to create sweet treats exactly to their liking will enjoy being able to build their own waffle, ice cream sandwich, cone or milkshake dessert with a treats bar that offers over 200 possible combinations.
The site offers plenty of take-home treats too, in the form of tote bags, themed apparel and souvenirs.
The site offers plenty of take-home treats too, in the form of tote bags, themed apparel and souvenirs.
Trend Themes
1. Cookie Brand Cafes - The development of cookie brand cafes presents opportunities for brands to enhance fan experiences and connect with their target audience through new menu items and limited-edition merchandise.
2. Custom Dessert Bars - Custom dessert bars offer customers the ability to create their own unique desserts, which can be a disruptive opportunity for traditional dessert shops and cafes to increase customer engagement.
3. Themed Merchandise - Offering themed merchandise can be a way for businesses to strengthen their brand identity and create a more personalized customer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of cookie brand cafes by developing their own unique dessert items and merchandise to stand out from the competition.
2. Retail - Retail businesses can incorporate themed merchandise into their shops, creating unique experiences for their customers and differentiating themselves from online competitors.
3. Tourism and Entertainment - Incorporating traditional and unique food offerings into entertainment venues and tourist attractions can enhance the overall experience and create a more immersive environment.
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