Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
References: highsnobiety
Located in Berlin, Voo Store is the go-to place for the world's highly luxurious and most sought-after brands—from Prada and Margiela to GmbH. The company has been around for about 10 years now and is popular both with local fashionistas, as well as travelers.
In an interview with Highsnobiety, Voo Store's creative director, Thibaud Guyonnet, elaborated on the brand's pipeline for 2021 and how it has been handling the COVID-19 pandemic. The mention of kinky marketing content definitely stands out. Voo Store has set its sights on an OnlyFans account because it was getting reported on Instagram too much for skin exposure, pubic hair, and so on. Guyonnet says that the transition very much makes sense because "[the Voo Store] is a bit kinky."
Image Credit: Voo Store
In an interview with Highsnobiety, Voo Store's creative director, Thibaud Guyonnet, elaborated on the brand's pipeline for 2021 and how it has been handling the COVID-19 pandemic. The mention of kinky marketing content definitely stands out. Voo Store has set its sights on an OnlyFans account because it was getting reported on Instagram too much for skin exposure, pubic hair, and so on. Guyonnet says that the transition very much makes sense because "[the Voo Store] is a bit kinky."
Image Credit: Voo Store
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