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Tropical Zest

Fruity flavors are married with spice in casual cuisine

Implications - The desire for increased flavor complexity continues, with North American consumers turning to globally-inspired fare to satisfy their evolving preferences. The combination of fruity, citrus flavors with tangy, spicy accents, such as chili or garlic, are beginning to emerge in more casual, everyday selections. Hailing from Southeast Asia and the Mediterranean, these flavors are seen less as "exotic" and point towards a true embrace of multiculturalism, in diet and beyond.
Workshop Question - Consumer love your brand's offering, but they're tiring of its presentation. How could you spice it up, so to speak?
Trend Themes
1. Global Flavor Blends - Incorporating fruity, citrus flavors with tangy, spicy accents offers a unique take on traditional dishes, as consumers are seeking increased flavor complexity and a true embrace of multiculturalism.
2. Healthy Exotic Snacks - Plant-based chips made from fruits and vegetables offer novelty in flavor without sacrificing nutritional value, while also satisfying the desire for health and alternative snack options.
3. Spiced Beverages - Savory, spiced fruit and vegetable juices, such as R.W. Knudsen Family's new Tomato Sriracha juice flavor, provide a healthy alternative to sugary drinks while catering to the increasing demand for more complex and savoury beverages.
Industry Implications
1. Food & Beverage - By incorporating global flavors and healthier ingredients, traditional food and beverage industries can keep up with evolving consumer preferences and remain relevant in the market.
2. Snack Food - The snack food industry could tap into the demand for unique and healthy snacking options by creating a variety of spiced, plant-based snacks and chips to cater to this evolving trend.
3. Beverage - Beverage industries can explore spiced and savory fruit and vegetable juices in response to changing consumer preferences towards more complex and savory beverages.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
130,362 Total Clicks
Date Range:
Sep 15 — Sep 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Coconut Shrimp Sandwiches
Coconut Shrimp Sandwiches
This Unique Sandwich Features Sumptuous Tiger Shrimp & Decadent Coconut
When you think Southeast Asian sandwiches, the first thing that comes to mind is probably the ubiquitous banh mi sandwich, but this unique sandwich makes use of classic Cambodian flavor profiles... MORE
Homemade Savory Mooncakes
Homemade Savory Mooncakes
These Non-Traditional Chinese Pastries Depart from Sweet Flavors
Mooncakes are a popular Asian dessert that is enjoyed during the celebration of the Moon Festival that occurs in the middle of the autumn months. This recipe by Food52 cleverly swaps the traditional... MORE
Piquant Coconut Chips
Piquant Coconut Chips
Hungry Buddha Flavors Its Fruit Chips with Wasabi and Sriracha
In addition to making its Coconut Chips in Classic and Chocolate flavors, Hungry Buddha also makes a few flavorful varieties that are spicy. The Smokin’ Sriracha and Wild Wasabi are a few of... MORE
Asian Fusion Condiments
Asian Fusion Condiments
Bibigo Mixes Sriracha with Mayonnaise, Barbecue Sauce and More
Inspired by the spicy Korean condiment gochujang, Bibigo launched a set of new hot sauces to complement its original Gochujang Hot & Sweet Sauce. While sriracha is a main ingredient in these new... MORE
Broccoli Citrus Snacks
Broccoli Citrus Snacks
These Rhythm Superfoods Broccoli Bites Boast a Citrus Soy Sauce Flavor
The Asian Citrus flavor of Rhythm Superfoods’ Broccoli Bites provides the tang of citrus fruits with a hint of soy sauce, plus a lot of nutritional benefits. The healthy broccoli snacks are... MORE
Spicy Tomato Juices
Spicy Tomato Juices
R.W. Knudsen Family's Organic Tomato Sriracha Juice Features a Spicy Kick
The natural and organic juice company R.W. Knudsen Family recently debuted a new Tomato Sriracha juice flavor that satisfies the increasing demand for savory and spiced beverages. Not only does the... MORE

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