Consumers turn to collectible items that offer personalized features
Implications - No longer satisfied with the typical off-the-shelf product, consumers are turning to custom, easy-to-alter toys that offer a greater sense of personalization. Redesigning action figures and building blocks with interchangeable elements and printed designs, brands are using elements of customization to not only add a personal touch, but also transform traditionally lifeless collectibles into products that are more engaging and immersive in nature.
Workshop Question - To add value to your product, what is one way to offer personalization?
Trend Themes
1. Customizable Collectibles - Consumers desire to own unique collectibles that can be customized and personalized to express their individuality.
2. User-generated Content - Consumers are increasingly participating in the creative process of product design and customization, immersing them in the brand and increasing engagement.
3. Digital Fabrication - Advancements in 3D printing and other digital fabrication technologies are democratizing product design and manufacture, allowing for greater customization and personalization.
Industry Implications
1. Manufacturing - Manufacturers can take advantage of digital fabrication technologies to offer customizable and precision-manufactured products.
2. Toy and Games - Toy and game companies can increase engagement and sales by offering customizable and interactive products.
3. E-commerce - E-commerce platforms can offer personalized product customization options, driving customer engagement and increasing sales.
6 Featured, 53 Examples:
196,082 Total Clicks
Date Range:
Dec 14 — Feb 17
Trending:
Average
Consumer Insight Topics:
