These Teas are Made from Organic Vegetables, Wild Herbs and Spices
Katherine Pendrill — March 1, 2016 — Lifestyle
References: shop.numitea
Numi is selling a line of savory vegetable teas that are made from unexpected ingredients. In recent years, consumers have come to enjoy the taste of vegetables in juices, smoothies and other beverages. Now there is a new tea collection that allows consumers to enjoy the subtle taste of veggies in the form of a pipping hot drink.
The SAVORY TEA line from Numi consist of products made from a combination of decaf tea, organic vegetables, wild herbs and rich spices. While the teas boast a rich vegetable flavor that is similar to soup, the drinks are designed to be light enough to enjoy any time of day. There are four different varieties to choose from, including Beet Cabbage, Tomato Mint, Broccoli Cilantro and Garden Sampler.
Numi's vegetable teas are likely to appeal to consumers who prefer the more savory flavor of vegetables to that of sweet fruits.
The SAVORY TEA line from Numi consist of products made from a combination of decaf tea, organic vegetables, wild herbs and rich spices. While the teas boast a rich vegetable flavor that is similar to soup, the drinks are designed to be light enough to enjoy any time of day. There are four different varieties to choose from, including Beet Cabbage, Tomato Mint, Broccoli Cilantro and Garden Sampler.
Numi's vegetable teas are likely to appeal to consumers who prefer the more savory flavor of vegetables to that of sweet fruits.
Trend Themes
1. Savory Vegetable Tea Trend - Explore the growing trend of savory vegetable teas that offer a unique and flavorful alternative to traditional hot beverages.
2. Vegetable-infused Beverage Trend - Discover the rise of vegetable-infused beverages, such as teas, as consumers seek healthier and more diverse drink options.
3. Soup-inspired Drink Trend - Embrace the trend of soup-inspired drinks like Numi's savory vegetable teas, which offer a convenient way to enjoy the flavors of vegetables in a warm beverage.
Industry Implications
1. Beverage Industry - The beverage industry should explore the opportunities for creating unique and healthy vegetable-infused drink options to cater to consumers' shifting preferences.
2. Organic Food Industry - The organic food industry can capitalize on the popularity of savory vegetable teas by developing innovative products that cater to health-conscious consumers looking for flavorful organic options.
3. Tea Industry - The tea industry can tap into the increasing demand for savory vegetable teas by creating new blends and flavors that offer consumers a satisfying and nutritious beverage experience.
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