Offering fruit in a more convenient form, brands offer packaged puree options
Implications - As busy consumers continue to prioritize health and wellness, brands are turning to healthy food and beverage formats that are portable. Offering the next best thing besides the whole fruit itself, brands are offering blended puree options that are free of preservatives and high in nutrients. Packaged to be portable, these products speak to a need for goods that satisfy both nutritional and convenience needs.
Workshop Question - Think about your customer's blue-sky fantasy product within your category; how can you be the next best thing for them?
Trend Themes
1. Portable Health Food Formats - Brands are offering blended puree options that are free of preservatives and high in nutrients packaged to be portable which speak to a need for goods that satisfy both nutritional and convenience needs.
2. Superfoods Reinforcing Snacks and Breakfast Items - Breakfast drinks and fruit snacks are formulated using additional fiber, antioxidants, vitamins, omegas, and Calcium with superfood inclusions like chia and green tea to amplify the goodness packed into the small portable packets.
3. Organic Blended Superfood Products - All-organic superfood purees are made with a selection of pure fruits and vegetables in order to provide extremely nourishing ways to fuel up while on the go with ingredients like kale, chia seeds, coconut, wheatgrass, and turmeric.
Industry Implications
1. Health Food Industry - Continuous demand for health-oriented foods, drives focus on developing healthier and more convenient ways to consume traditional foods.
2. Baby Food Industry - Healthy portable comfort food options that cater to prenatal nutrition requirements, particularly for expectant mothers.
3. Convenience Food Industry - The need for healthy and convenient food options, drive innovations in the industry, with meal replacements and portable snack options.
