Beverage brands opt for transparent packaging to showcase ingredients
Implications - No longer satisfied with ingredient labels or claims of health benefits, consumers are looking for greater visual affirmations when it comes to their health. Taking this into account, beverage brands are turning to transparent packaging designs to showcase ingredients. Allowing buyers to see the product they're purchasing in full, these products not only help brands communicate a more transparent image; they also signify a desire for simplified packaging designs.
Workshop Question - How can your brand create a greater sense of trust and authenticity in its relationship with consumers?
Trend Themes
1. Transparent Packaging - Beverage brands are turning to transparent packaging designs to showcase ingredients, which signify a desire for simplified packaging designs.
2. Clean Labeling - Brands are emphasizing exactly what has been included and excluded from food product formulas to cater to consumers looking for a better-for-you approach for adding a touch of sweetness or maintaining a healthy lifestyle.
3. Increased Product Visibility - Brands are using visible simplicity that acknowledge consumer preferences for everyday minimalism in the products they purchase.
Industry Implications
1. Beverage Industry - The beverage industry can align with the trend of transparent packaging and increased product visibility to create a more simplified and transparent image for their products.
2. Food Industry - The food industry can incorporate clean labeling to cater to consumers looking for a healthy lifestyle and avoid unwanted ingredients.
3. Packaging Industry - The packaging industry can use the trend of visible simplicity to design packaging that aligns with consumer's minimalistic preferences.
