SaladPower's Beverage Helps You Drink Your Vegetables
Laura McQuarrie — July 28, 2015 — Lifestyle
References: drinksaladpower & packagingstrategies
In order to make it quicker and easier to eat a full salad made of kale, cucumber, peppers, carrots, celery and tomato, SaladPower makes it possible to drink your vegetables instead. The all-natural fruit and vegetable juices boast low calorie and high vitamin content, providing a serving of more than two and a half vegetables in each bottle. The formula is prepared with non-GMO ingredients and three of the four brand beverages are also sweetened with mango, apple and pineapple to make the green drinks more palatable for all.
Despite being made from fresh fruits and vegetables and containing no artificial preservatives, the bottles do not need to be refrigerated until opening. This is because the unique Tetra Pak containers protect against light and oxygen.
Now that juicing has become extremely popular part of the growing health movement, many consumers are finding that they can get down a lot more fruits, vegetables and the benefits that comes from them in liquid form. In order to make the appeal of drinking vegetables apparent, SaladPower adopts branding that urges people to "Drink Your Salad."
Despite being made from fresh fruits and vegetables and containing no artificial preservatives, the bottles do not need to be refrigerated until opening. This is because the unique Tetra Pak containers protect against light and oxygen.
Now that juicing has become extremely popular part of the growing health movement, many consumers are finding that they can get down a lot more fruits, vegetables and the benefits that comes from them in liquid form. In order to make the appeal of drinking vegetables apparent, SaladPower adopts branding that urges people to "Drink Your Salad."
Trend Themes
1. Drinkable Salad Beverages - Drinking vegetables as a convenient and healthy option.
2. Low Calorie and High Vitamin Content - Creating beverages that offer a serving of more than two and a half vegetables per bottle.
3. Juicing as a Health Movement - Leveraging the popularity of juicing to encourage the consumption of more fruits and vegetables.
Industry Implications
1. Beverage Industry - Exploring innovative ways to create healthy drinks that can replace traditional meals.
2. Health and Wellness Industry - Developing products that cater to the growing demand for convenient and nutritious options.
3. Packaging Industry - Creating packaging solutions, such as Tetra Pak containers, that extend the shelf life of perishable products without artificial preservatives.
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