Rumble's All-Natural Protein Beverages Boast Rich Superfood Ingredients
Laura McQuarrie — August 19, 2015 — Lifestyle
References: drinkrumble & bevindustry
Kale, spinach and beet juice are just a few of the plant-based superfood ingredients that can be found in Rumble's all-natural protein beverages.
Although the idea of drinking vegetables in the form of juices and smoothies is unappealing to many, the flavors and benefits that Rumble supplies are enticing enough to change attitudes towards this. Creamy shake flavors like Vanilla Maple, Dutch Cocoa and Coffee Bean are loaded with beneficial antioxidants, omega-3s, fiber and a whopping 20 grams of protein.
In place of traditional sweeteners, Rumble uses maple syrup, stevia leaf extract, chicory root and agave to supply flavor without sacrificing the healthy qualities of the protein beverages. The gluten-free, soy-free and non-GMO drinks are ideal for those who crave a balance of indulgent flavor and healthy benefits.
Although the idea of drinking vegetables in the form of juices and smoothies is unappealing to many, the flavors and benefits that Rumble supplies are enticing enough to change attitudes towards this. Creamy shake flavors like Vanilla Maple, Dutch Cocoa and Coffee Bean are loaded with beneficial antioxidants, omega-3s, fiber and a whopping 20 grams of protein.
In place of traditional sweeteners, Rumble uses maple syrup, stevia leaf extract, chicory root and agave to supply flavor without sacrificing the healthy qualities of the protein beverages. The gluten-free, soy-free and non-GMO drinks are ideal for those who crave a balance of indulgent flavor and healthy benefits.
Trend Themes
1. Plant-based Protein - The use of plant-based ingredients, such as kale and spinach, in protein beverages presents opportunities for disruptive innovation in the health food industry.
2. Alternative Sweeteners - Rumble's use of natural sweeteners like maple syrup and stevia leaf extract in their protein shakes highlights the potential for disruptive innovation in the sweetener industry.
3. Indulgent Health Foods - Rumble's creamy shake flavors, packed with antioxidants and protein, exemplify a disruptive innovation opportunity in the indulgent health food market.
Industry Implications
1. Health Food - The inclusion of superfood ingredients in Rumble's protein beverages points to disruptive innovation opportunities in the health food industry.
2. Sweetener - Rumble's use of alternative sweeteners like chicory root and agave highlights potential disruption in the sweetener industry.
3. Beverage - The emergence of indulgent yet healthy beverages like Rumble's protein shakes indicates disruption in the beverage industry.
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