Consumers tackle email management with customized control settings
Implications - While an organized inbox is something many people aspire to achieve, managing that process of day-to-day communication can be challenging. Seeking to make the process a little bit easier, developers have created software and apps that offer a heightened element of control and customization. Prompting users to cut down on text, apply snooze settings and even sort through emails in a gamified manner, this approach not only makes organizing information more efficient, but it also adds a fun, experiential element to traditionally mundane processes.
Workshop Question - How could your brand better an existing product by developinh an extension or app.
Trend Themes
1. Gamification - Gamifying email sorting leads to more user engagement and time spent on the platform, providing opportunities for gamified elements in other industries.
2. Ephemeral Content - Ephemeral email content addresses consumer concerns about privacy and security, presenting disruptive innovation opportunities in communication services and software development.
3. Customization - Highly customizable email apps provide new opportunities for app development across industries catering to consumers that require personalized experiences.
Industry Implications
1. Software Development - Email apps with gamified elements or customizable features can inspire software developers to add these elements to other applications they create outside of the email space.
2. Communication Services - Ephemeral email features can shape the development of future communication services and the research and development of privacy and security features.
3. Consumer Business - Opportunities for highly customizable apps or apps with gamified elements and features could lead to increased engagement and use by consumers of various business and services.
