Men's fashion embraces vibrant, flower-patterned offerings
Implications - Bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion. A street style mainstay, floral-patterned menswear as an everyday uniform highlights the ripple effect of the recent explosion of gender-neutral fashion collections. Showcasing the commercial implications of such post-demographic movements, this shift also proves that classic designs can take on new meanings that reflect cultural turning points.
Workshop Question - Imagine a way in which you might flip your brand image to appeal to the opposite gender of your target audience.
Trend Themes
1. Gender-neutral Fashion - With the rise of gender-neutral fashion collections, bold, flower-patterned apparel and accessories are emerging as one of the foremost examples of the fluidity of modern-day men's fashion.
2. Artistic Prints - The rise of artistic prints has disrupted the fashion retail market, birthing innovative pieces like Rachel James' 'GRANNY FLOWER/MAN POWER' collection or the printed tee in Gucci's Spring/Summer 2016 collection.
3. Botanical Textile Prints - Botanical textile prints can be seen in several of the examples, including Barre Noire's floral matching separates and Nike's cherry blossom sneakers, making it a trend that has infiltrated the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry is constantly innovating and these examples demonstrate how trends shift with culture and designs that take on new meanings.
2. Beverage Industry - Stella Artois' promotional campaign for their limited-edition 'Stella Artois Cidres' used creative, unconventional advertising and floral imagery to appeal to male consumers and disrupt traditional cider advertisements.
3. Photography Industry - Photographers like Dominik H. Mueller capture the beauty of botanical prints in modern editorial photography, which can inspire fashion and lifestyle trends.
5 Featured, 45 Examples:
381,441 Total Clicks
Date Range:
Apr 15 — Mar 16
Trending:
Hot
Consumer Insight Topics:
