This Hearty Sandwich Features a Monstrous Chicken Breast Fillet
Katherine Pendrill — October 29, 2015 — Lifestyle
References: ir.sonicdrivein & brandeating
Sonic is now offering a new sandwich that comes with a monstrous chicken breast fillet. When it comes to fast food, many consumers expect generous portion sizes. This new sandwich delivers a premium sandwich experience for those with large appetites.
The new 'Ultimate Chicken Sandwich' comes with a thick chicken breast fillet, which has been breaded and then fried. The chicken fillet is accompanied by mayo, lettuce, tomatoes and crinkle-cut pickles. The sandwich is then served on a toasted brioche bun. For those who prefer something on the lighter side, the chicken breast can be grilled instead of fried. Regardless of how you prefer your chicken to be cooked, this sandwich is intended for those who are looking for something substantial.
The new Ultimate Chicken Sandwich is a limited-time offering, meaning it won't remain on the Sonic menu for long.
The new 'Ultimate Chicken Sandwich' comes with a thick chicken breast fillet, which has been breaded and then fried. The chicken fillet is accompanied by mayo, lettuce, tomatoes and crinkle-cut pickles. The sandwich is then served on a toasted brioche bun. For those who prefer something on the lighter side, the chicken breast can be grilled instead of fried. Regardless of how you prefer your chicken to be cooked, this sandwich is intended for those who are looking for something substantial.
The new Ultimate Chicken Sandwich is a limited-time offering, meaning it won't remain on the Sonic menu for long.
Trend Themes
1. Jumbo Sandwiches - Opportunity to create other big sandwich variations that cater to customers with large appetites.
2. Customizable Sandwiches - Opportunity to let customers decide how they want their sandwich to be cooked to cater to their preferences.
3. Limited-time Menu Items - Opportunity to offer temporary menu items to create buzz and keep customers coming back.
Industry Implications
1. Fast Food Industry - Industry-wide opportunity to innovate food sizes and choices to cater to customers with large appetites.
2. Genetically Engineered Foods - Opportunity to incorporate genetically engineered foods to create even larger chicken fillets to cater to customers with even larger appetites.
3. Restaurant Industry - Opportunity to create unique and novel sandwich menu items to attract new customers and keep regulars interested.
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