This Australian Doughnut Shop is Located in Unconventional Places
Katherine Pendrill — December 11, 2015 — Lifestyle
References: doughnuttime.au & broadsheet.au
'Doughnut Time' is an pop-up doughnut shop that is located in very unusual places. In recent years, many restaurants have found new and innovative ways of expanding their customer base. This Australian doughnut shop demonstrates just one of the unusual places where restaurants are now setting up shop.
Doughnut Time is a popular Australian chain that specializes in producing small batches of hand-dipped doughnuts. The doughnuts range from traditional flavors such as salted caramel and original glaze, to more unusual flavors such as maple bacon and hibiscus. Unlike other doughnut shops, Doughnut Time operates a series of pop-up kiosks located inside Topshop locations. The in-store kiosks allow the brand to reach its target audience in an area where there is no competition from other food outlets.
The unusual approach has helped Doughnut Time become particularly popular among Millennial consumers, who often document their in-store eating experience on social media.
Doughnut Time is a popular Australian chain that specializes in producing small batches of hand-dipped doughnuts. The doughnuts range from traditional flavors such as salted caramel and original glaze, to more unusual flavors such as maple bacon and hibiscus. Unlike other doughnut shops, Doughnut Time operates a series of pop-up kiosks located inside Topshop locations. The in-store kiosks allow the brand to reach its target audience in an area where there is no competition from other food outlets.
The unusual approach has helped Doughnut Time become particularly popular among Millennial consumers, who often document their in-store eating experience on social media.
Trend Themes
1. Pop-up Retail - Setting up pop-up kiosks in unconventional locations to reach target audience and create unique customer experiences.
2. Gourmet Doughnuts - Creating small batch, hand-dipped doughnuts with a range of traditional and unique flavors to cater to discerning taste preferences.
3. Social Media Marketing - Leveraging customers' desire to share food experiences on social media to generate brand awareness and attract Millennial consumers.
Industry Implications
1. Food and Beverage - Introducing unconventional pop-up kiosks to optimize customer reach and provide memorable dining experiences.
2. Retail - Partnering with brands to set up in-store kiosks and drive foot traffic, while offering a unique and complementary food option.
3. Marketing and Advertising - Developing social media marketing strategies that encourage customer engagement and amplify brand presence through user-generated content.
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