This Asda Christmas Pop-up Replicates an Après Ski Lodge Experience
Laura McQuarrie — December 8, 2015 — Marketing
References: asda & eventmagazine
In order to showcase its holiday line in a fun and festive way, this year supermarket chain Asda created a unique Christmas pop-up.
The pop-up space is styled like a ski lodge, which transports people into a cozy cabin inside snowy mountains. Inside The Lodge, people are met by brand representatives wearing sweaters from Asda's George retail line. Additionally, there are many snacks to be had, including festive dishes like maple smoked salmonn with beetroot and radish bites, as wel as a red velvet yule log from the brand's Extra Special assortment.
In order to encourage people to share their #BecauseItsChristmas experience online, visitors to The Lodge have the chance to dress up in a fun set of winter props and can receive a free photo print when the holiday hashtag is used.
The pop-up space is styled like a ski lodge, which transports people into a cozy cabin inside snowy mountains. Inside The Lodge, people are met by brand representatives wearing sweaters from Asda's George retail line. Additionally, there are many snacks to be had, including festive dishes like maple smoked salmonn with beetroot and radish bites, as wel as a red velvet yule log from the brand's Extra Special assortment.
In order to encourage people to share their #BecauseItsChristmas experience online, visitors to The Lodge have the chance to dress up in a fun set of winter props and can receive a free photo print when the holiday hashtag is used.
Trend Themes
1. Pop-up Experiences - Creating themed pop-up spaces that transport people into unique and immersive environments.
2. Brand Activation - Using interactive pop-ups to engage and connect with consumers on a deeper level.
3. Digital Experiences - Incorporating technology into pop-up spaces to encourage social media interaction and sharing.
Industry Implications
1. Retail - Retailers can utilize pop-up spaces to showcase products and create memorable brand experiences.
2. Hospitality - Hotels and resorts can create pop-up lounges or themed spaces to attract guests and provide unique experiences.
3. Marketing and Advertising - Agencies can leverage pop-up experiences to help brands launch new products, engage with consumers, and drive social media exposure.
2.9
Score
Popularity
Activity
Freshness
