CIB Bank's 'Bankomat' is a Cash Machine Inspired by the 1800s
Laura McQuarrie — April 30, 2016 — Marketing
References: adweek
In order to celebrate the 120th anniversary of Budapest's Grand Boulevard neighborhood, CIB Bank stepped up to create a cash machine that looked as if it was centuries old.
The antique-inspired ATM machine is meant to transport people back to what Hungarian society looked like in the 1890s and runs on steam-powered machines. Rather than doling out real money, these showpiece machines were used to take pictures of people and use them to create customized bank notes on the spot. CIB Bank recently released its own mobile banking app, which offers a more up-to-date way to bank than this steampunk machine does.
On a larger scale, the city hosts the Budapest100 festival in order to spotlight building and local infrastructure that's more than a century old.
The antique-inspired ATM machine is meant to transport people back to what Hungarian society looked like in the 1890s and runs on steam-powered machines. Rather than doling out real money, these showpiece machines were used to take pictures of people and use them to create customized bank notes on the spot. CIB Bank recently released its own mobile banking app, which offers a more up-to-date way to bank than this steampunk machine does.
On a larger scale, the city hosts the Budapest100 festival in order to spotlight building and local infrastructure that's more than a century old.
Trend Themes
1. Steampunk-style Atms - Opportunity for banks to create nostalgic and interactive banking experiences with steampunk-inspired ATMs.
2. Mobile Banking Apps - Opportunity to provide customers with convenient and modern banking solutions through mobile apps.
3. Heritage Celebrations - Opportunity for cities to showcase historical architecture and infrastructure through heritage festivals.
Industry Implications
1. Banking - Banks can leverage steampunk and mobile technologies to enhance customer experiences and attract new users.
2. Technology - Companies can develop innovative mobile banking apps and steampunk-inspired ATM machines to cater to the evolving needs of the banking industry.
3. Tourism - Cities can leverage heritage celebrations to attract tourists and highlight their historical landmarks and infrastructure.
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