The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
Jana Pijak — December 7, 2015 — Marketing
References: manchestereveningnews
After introducing audiences to its popular "bar on wheels" concept, Grey Goose joined forces with high-end department store Harvey Nichols for a party to remember. The vodka brand's bespoke pop-up let guests sample personalized cocktails and gourmet food pairings that were served with vodka martinis of their choice.
Appealing to millennial sensibilities, Grey Goose's personalized cocktails were also a hit among vodka connoisseurs and budding bartenders. Furthermore, its food pairings were customized to bring out the vodka brands smooth flavor profiles.
In addition to enjoying custom craft cocktails and a variety of great food, guests also learned about the history of the French vodka brand and were able to enjoy an artisanal menu while in an elegant outdoor space.
Appealing to millennial sensibilities, Grey Goose's personalized cocktails were also a hit among vodka connoisseurs and budding bartenders. Furthermore, its food pairings were customized to bring out the vodka brands smooth flavor profiles.
In addition to enjoying custom craft cocktails and a variety of great food, guests also learned about the history of the French vodka brand and were able to enjoy an artisanal menu while in an elegant outdoor space.
Trend Themes
1. Personalized Cocktail Pop-ups - There is an opportunity for companies to create unique and customized cocktail experiences for consumers, appealing to both millennials and connoisseurs.
2. Gourmet Food and Drink Pairing - Businesses can create specialized food pairings that enhance the flavor of their brand's signature drinks, providing a unique and upscale experience for customers.
3. Artisanal Outdoor Spaces - There is a trend towards creating elegant and aesthetically pleasing outdoor spaces to provide a sophisticated atmosphere for events and gatherings.
Industry Implications
1. Alcohol Beverage Industry - Companies in the alcohol beverage industry can create personalized and unique drink experiences to appeal to a wider range of customers and increase brand loyalty.
2. Gourmet Food Industry - Gourmet food industry businesses can collaborate with beverage companies to create specialized food pairings that complement the unique flavors of their products.
3. Event Planning Industry - Event planning companies can focus on creating artisanal outdoor spaces to provide a high-end and sophisticated atmosphere for various types of events.
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