This Chase Ad Shows Millennials and Boomers Discussing Money
Riley von Niessen — November 24, 2016 — Marketing
When it comes to Millennials and Boomers, there's a huge difference between how they approach financial manners, this Chase ad shows. The main contrast is that Boomers are often reluctant to discuss money with others, as it was simply considered not an appropriate topic of conversation for some.
By exposing these differences, this Chase ad aims to elaborate on the importance of being financially prepared for one's future. The international bank views this as a priority for both generations, as planning for retirement benefits them all in the long run.
By having Millennials and Boomers speak to one another, the Chase ad illustrates why many parents push their children to be more financially open nowadays -- which has "given Millennials heightened awareness about budgets, greater financial confidence, and more ambition to retire earlier than the generations before them."
By exposing these differences, this Chase ad aims to elaborate on the importance of being financially prepared for one's future. The international bank views this as a priority for both generations, as planning for retirement benefits them all in the long run.
By having Millennials and Boomers speak to one another, the Chase ad illustrates why many parents push their children to be more financially open nowadays -- which has "given Millennials heightened awareness about budgets, greater financial confidence, and more ambition to retire earlier than the generations before them."
Trend Themes
1. Intergenerational Financial Planning - By understanding generational differences in financial mindset and behavior, businesses can design personalized financial planning tools and services for customers across all ages.
2. Financial Conversations and Education - Companies can create opportunities for meaningful financial conversations between generations to educate and empower individuals to take control of their financial futures.
3. Retirement Planning and Investment - Businesses can introduce retirement planning and investment tools designed for Millennials to help them reach their financial goals earlier and more effectively than previous generations.
Industry Implications
1. Banking and Finance - Banks and financial institutions can use insights on generational financial differences to offer tailored financial products and services to customers across different age groups.
2. Advertising and Marketing - Advertising and marketing agencies can design campaigns that address the needs and concerns of different generational segments in terms of financial planning, retirement, and investment.
3. Education and Professional Development - Education and professional development providers can develop courses and programs that teach financial literacy and planning to individuals across all ages to bridge the gap in financial understanding and capability.
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