This Attack on Titan ATM Encourages Photo-Taking Nearby
Laura McQuarrie — April 5, 2017 — Marketing
References: sevenbank.co.jp & en.rocketnews24
To get fans excited about the second season of the Attack on Titan anime, a special Seven Bank ATM was set up in Tokyo, Japan.
Beyond serving as a handy place for people to pick up some cash to spend on the many pop culture products that can be found within the Nakano Broadway shopping center, the ATM setup also includes a surprise for fans of the anime. Visitors are encouraged to stand on a certain spot on the floor, point their phone's camera at a black spot on the wall and snap a shot with the flash activated. True to a warning that states visitors should "Beware of Titans in the vicinity," a Titan will appear on the wall's dark spot before their very eyes.
Beyond serving as a handy place for people to pick up some cash to spend on the many pop culture products that can be found within the Nakano Broadway shopping center, the ATM setup also includes a surprise for fans of the anime. Visitors are encouraged to stand on a certain spot on the floor, point their phone's camera at a black spot on the wall and snap a shot with the flash activated. True to a warning that states visitors should "Beware of Titans in the vicinity," a Titan will appear on the wall's dark spot before their very eyes.
Trend Themes
1. Promotional Photo-op Atms - Brands can create special ATMs with interactive photo-taking features to engage with fans and encourage social media sharing.
2. Interactive Marketing - Interactive marketing campaigns can enhance customer engagement and create lasting impressions through unique experiences like photo-ops and augmented reality activations.
3. Pop Culture Integration - Incorporating pop culture references and imagery into marketing campaigns can attract and resonate with a specific target audience, allowing for deeper brand engagement.
Industry Implications
1. Banking - Banks and financial institutions can leverage interactive marketing campaigns to attract customers and create positive associations with their brand.
2. Entertainment - Entertainment companies can utilize interactive marketing strategies to promote their products and engage with fans, creating unique experiences and driving brand loyalty.
3. Retail - Retail brands can leverage pop culture integrations and interactive marketing tactics to enhance their brand image and drive customer engagement, boosting sales and foot traffic.
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