A southern aesthetic battles other iconic American looks
Implications - In terms of modern culture and aesthetic, Americans tend to opt for either a prototypical west coast or east coast design style. This is due largely in part to visibility in pop culture, however as these separate American cultures become more mainstream, consumers are seeking divergence in a southern aesthetic. Additionally, the globalization of regional aesthetics caused by the digital age has updated this aesthetic, showing a shift in the definition of American culture.
Workshop Question - What is your brand's relationship with national tradition?
Trend Themes
1. Regional Aesthetics - Consumers are seeking divergence in a southern aesthetic for modern culture and aesthetic, updating regional American culture and disrupting California and New York styles.
2. Cowgirl Fashion - Cowboy hats, denim on denim, and sexy cowgirl looks are the new trend for fashion, creating disruptive innovation opportunities for the clothing industry to explore this style and accessory market.
3. Rustic Restaurants - Rustic restaurants with a Western aesthetic that incorporate building design to create an element of fantasy while enjoying fire cooked food and drinks can create new disruptive opportunities for interior design and hospitality businesses.
Industry Implications
1. Fashion and Apparel Industry - Consumers are looking for cowgirl inspired looks that can incorporate Western-style accessories, creating new business opportunities in the fashion and apparel industry.
2. Hospitality and Design Industry - Rustic restaurants and bar designs that incorporate a Western theme with a cozy style can attract a new customer base while offering a unique dining experience. The hospitality and design industry can explore this new business opportunity.
3. Food and Beverage Industry - Creating elaborated recipe books that document the history and evolution of regional food can target a unique customer base that seeks to learn more about the food they consume. The food and beverage industry can explore this type of publishing as a new business opportunity.
5 Featured, 43 Examples:
232,402 Total Clicks
Date Range:
Jul 14 — May 16
Trending:
Warm
Consumer Insight Topics:
