ATMs in the UK get a Cockney Language Option
Rose Nazarali — August 25, 2009 — World
References: bankmachine & newslite
Five ATM machines in London have been given a new language option--Cockney. Cockney is an English slang and hard to understand for tourists.
Simply select the Cockney option in the language menu and the ATM will give you “a speckled hen (£10), a score (£20), a pony (£25), a ton (£100), and a monkey (£500).”
Managing Director of Bank Machine Ron Delnevo said they wanted to add a fun element which would be of local interest to the ATMs. People who speak the infamous London dialect are sure to be pleased by this change.
Simply select the Cockney option in the language menu and the ATM will give you “a speckled hen (£10), a score (£20), a pony (£25), a ton (£100), and a monkey (£500).”
Managing Director of Bank Machine Ron Delnevo said they wanted to add a fun element which would be of local interest to the ATMs. People who speak the infamous London dialect are sure to be pleased by this change.
Trend Themes
1. Localized Language Options - Opportunity for ATM companies to offer language options that cater to specific regions or local dialects, enhancing customer experience.
2. Fun and Quirky Features - Incorporating entertaining elements into ATM machines can engage customers and create positive associations with the brand.
3. Tourist-friendly Innovations - Creating features in ATM machines that are useful for tourists, such as language options that aid understanding and navigation.
Industry Implications
1. Banking - Banks can explore innovative ways to make their ATMs more engaging for customers, providing a unique and memorable experience.
2. Technology - Technological advancements in ATM machines can provide opportunities for customization and localized features, attracting customers and promoting brand loyalty.
3. Tourism - ATM companies can collaborate with tourism entities to develop features in their machines that cater to the needs of tourists, offering convenience and a seamless experience during their travels.
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