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Supplementary Beverage

Consumers search for long-term energy promised with nutrients

Implications - Beverages that are fortified with carbohydrates, protein, superfoods and other food-related nutrients give extra credence to the product, especially in an age where consumers increasingly swap meals for supplementary intake. This messaging appeals to consumers who, instead of a "boost" of energy, are looking for long-term endurance throughout the day, as well as suggests a desire for enhancing vitality through natural, familiar forms of nutrients, rather than chemical additives or even artificial vitamins. This also points towards a consumer preference for multi-functional products.
Workshop Question - Is there an alternate form that your product could be delivered in that your brand is not seeing?
Trend Themes
1. Fortified Beverages - Opportunity to develop beverage products that are fortified with carbohydrates, protein, superfoods and other food-related nutrients for long-term endurance throughout the day.
2. Natural Nutrient-rich Drinks - Opportunity to create natural and nutrient-rich drinks containing organic and plant-based ingredients and without chemical additives or artificial vitamins to cater to consumers' desire for multi-functional products.
3. Customizable Meal-replacing Shakes - Opportunity to develop plant-based and customizable meal-replacing shakes with low net carbs and high nutritional value that cater to consumers' dietary needs.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the trend of fortified natural beverages and customizable meal-replacing shakes.
2. Food and Beverage - The food and beverage industry can explore the opportunity to create and market new functional beverage products.
3. Crowdfunding - The crowdfunding industry can utilize the trend of customizable meal-replacing shakes to raise funds for innovative food and drink products.
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 81 Examples:
175,021 Total Clicks
Date Range:
Feb 16 — Jan 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ready-to-Drink Bottled Meals
Ready-to-Drink Bottled Meals
Saturo's Meal Replacement Drink Fights Decision Fatigue
When you’ve had a mentally exhausting and stressful day, you are more likely to succumb to junk food cravings for pizza, chips and chocolate. The result is that you tend to feel even more... MORE
High-Fat Tea Beverages
High-Fat Tea Beverages
Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil
After introducing its Nut-Buttered Coffee, Metabrew is now launching a Nut-Buttered Tea as an alternative that offers “only about as much caffeine as grandma’s tea.”  Over... MORE
Honest Smoothie Branding
Honest Smoothie Branding
'Batch Organics' Applies a No-Nonsense Approach to Its Healthy Branding
The word “health” has varying meanings to different consumers and Batch Organics acknowledges this with its straightforward approach to healthy branding. As there are many products... MORE
Nutritional Plant-Based Drinks
Nutritional Plant-Based Drinks
Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
Soylent is known for its use of innovative cooking and processing techniques to create flavor and enhance nutrition in its products, and the brand now has two new drinks to add to its collection.... MORE
Carbohydrate-Rich Energy Drinks
Carbohydrate-Rich Energy Drinks
The Endurance Carb Energy Drink is Designed to Fuel Athletes
The ‘Endurance Carb Energy Drink’ from Gatorade is a liquid blend of carbohydrates and B-vitamins that helps fuel athletes. One of the issues athletes face when racing or undergoing... MORE
play_circle_filledCustomizable Meal-Replacing Shakes
Customizable Meal-Replacing Shakes
Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
Bear Brands is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its ‘Bear Squeeze.’ Bear Squeeze is a plant-based, paleo and... MORE
Soda-Flavored Energy Supplements
Soda-Flavored Energy Supplements
The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
Turning to traditional soft drinks for energy can be ineffective for those who are active, so the GU Energy Gel Cola Me-Happy is intended to help you experience the flavor of a soda without the need... MORE
Superfood-Infused Drink Mixes
Superfood-Infused Drink Mixes
This Hand-Roasted Coffee Alternative Contains Maca Root
‘Macaccino’ is a hand-roasted drink mix that contains maca root and other organic ingredients. While many people turn to coffee as a way to boost their energy, not everyone enjoys their... MORE
Latte-Inspired Protein Shakes
Latte-Inspired Protein Shakes
This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink. The ‘... MORE

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play_circle_filledProtein-Rich Lentil Powders
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