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Organic Energy Beverages

Clean the Sky - Positive Eco Trends & Breakthroughs

Rockstar Energy Drinks Sources Caffeine Through Green Coffee Beans

— August 25, 2015 — Lifestyle
These all-new Rockstar energy drinks offer a healthier alternative with organically sourced caffeine certified by USDA Organic. Often energy drinks are filled with chemicals, additives and caffeine supplements to re-boost your vitality. However the Rockstar Organic Energy Drink draws its caffeine from organic green coffee beans rather than chemicals.

Energy drinks aren't often considered healthy by any means -- especially since there is often a large sugar content involved. Popular brand Rockstar created an all-natural caffeine-boosting drink that uses organic coffee beans and sugar to pump you up. The caffeine is sourced from green coffee beans, which are the coffee plant seeds.

As consumers seek out healthier and more ethically sourced food products, brands are following suit and converting many of their ingredients in popular products to be organic and more all-natural.
Trend Themes
1. Organic Energy Drinks - The trend of organic energy drinks offers an opportunity for brands to tap into the growing consumer demand for healthier and more natural alternatives in the energy beverage market.
2. Green Coffee Bean Sourcing - The trend of sourcing caffeine from green coffee beans presents an opportunity for coffee and beverage industries to develop innovative products that cater to consumers seeking organic and ethically sourced options.
3. Healthier Beverage Alternatives - The trend of developing healthier alternatives to traditional energy drinks provides an opening for brands to create drinks with lower sugar content and organic ingredients to attract health-conscious consumers.
Industry Implications
1. Energy Drink Industry - The energy drink industry can take advantage of the trend by introducing organic variants or modifying existing products to align with the demand for healthier and all-natural options.
2. Coffee Industry - The coffee industry can explore the green coffee bean sourcing trend to diversify their product offerings, appealing to consumers who want organic and sustainably sourced caffeine products.
3. Beverage Industry - The beverage industry as a whole can leverage the trend of developing healthier alternatives, offering a range of organic energy drinks and other beverages to meet the growing demand for natural, better-for-you options.
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