This All-Natural Energy Drink is Inspired by Nepalese Sherpas
Katherine Pendrill — December 8, 2015 — Social Good
Ex-Red Bull marketer Huib van Bockel recently launched an all-natural energy drink that is inspired by the Nepalese sherpas who accompany climbers up Mount Everest. Although there are a number of energy drinks on the market, many are made with artificial and synthetic ingredients. Van Bockel's new beverage is designed to provide a natural alternative to other energy drinks.
The all-natural energy drink is named 'Tenzing,' after Sherpa Tenzing Norgay, who was the first to climb Mount Everest alongside Sir Edmund Hillary. The drink draws inspiration from the ingredients that the Nepalese sherpa rely on as a natural source of energy. As a result, the drink is made from all-natural ingredients such as green tea, guarana, green coffee and rock salts from the Himalayas.
In addition to honoring the lifestyle of Nepalese sherpas, van Bockel has also pledged to donate five percent of the company's profits to ongoing environmental projects in the Himalayas.
The all-natural energy drink is named 'Tenzing,' after Sherpa Tenzing Norgay, who was the first to climb Mount Everest alongside Sir Edmund Hillary. The drink draws inspiration from the ingredients that the Nepalese sherpa rely on as a natural source of energy. As a result, the drink is made from all-natural ingredients such as green tea, guarana, green coffee and rock salts from the Himalayas.
In addition to honoring the lifestyle of Nepalese sherpas, van Bockel has also pledged to donate five percent of the company's profits to ongoing environmental projects in the Himalayas.
Trend Themes
1. Natural Energy Drinks - Tenzing offers an all-natural alternative to the energy drink market, creating opportunities for companies to develop similar products with natural ingredients.
2. Sustainability in Beverages - Tenzing's commitment to donating a portion of profits to environmental projects highlights opportunities for other beverage companies to prioritize sustainability and give back.
3. Inspired by Local Cultures - Drawing inspiration from local cultures and traditions, like Tenzing's use of ingredients relied on by Nepalese sherpas, can lead to unique product offerings in the beverage industry.
Industry Implications
1. Beverage - Tenzing's all-natural energy drink is an example of innovation in the beverage industry, paving the way for companies to develop similar products.
2. Sustainability - Tenzing's commitment to donating profits to environmental projects highlights the importance of sustainability in the beverage industry and creates opportunities for other companies to follow suit.
3. Cultural Tourism - Drawing inspiration from local cultures, like Tenzing's use of ingredients from the Himalayas, can appeal to consumers looking for an authentic cultural experience in their food and beverage choices.
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