Remix's Spirit Cleanse Face Wash Was Inspired by Cleansing the "Shen"
Laura McQuarrie — October 9, 2017 — Fashion
References: remixbygisellewasfie & refinery29
Remix's 'Spirit Cleanse Face Wash' is a unique skincare product inspired by ancient Chinese rituals and medicine, most notably, the practice of cleansing one's "shen"—or emotional weight.
As such, the cleanser includes pearl powder, which is commonly used in Asian cultures to promote a healthy glow. Alongside this ingredient, the product is also packed with the essential oils of tangerine, black spruce, rosemary, as well as blood orange water essence and organic castile soap. As Remix describes: "In Chinese medicine, your spirit 'opens to the face' like a window to your inner soul. Spirit Cleanse is the perfect blend for enhancing beauty from within."
Many consumers are now embracing skincare and beauty products that boast magical branding that conveys the purity, potency and efficacy of natural ingredients that have been revered for centuries. In the case of Remix's Spirit Cleanse Face Wash, the product is even described as a "milky + potent potion."
As such, the cleanser includes pearl powder, which is commonly used in Asian cultures to promote a healthy glow. Alongside this ingredient, the product is also packed with the essential oils of tangerine, black spruce, rosemary, as well as blood orange water essence and organic castile soap. As Remix describes: "In Chinese medicine, your spirit 'opens to the face' like a window to your inner soul. Spirit Cleanse is the perfect blend for enhancing beauty from within."
Many consumers are now embracing skincare and beauty products that boast magical branding that conveys the purity, potency and efficacy of natural ingredients that have been revered for centuries. In the case of Remix's Spirit Cleanse Face Wash, the product is even described as a "milky + potent potion."
Trend Themes
1. Magical Branding - Opportunity for beauty and skincare brands to incorporate magical branding that conveys the purity and potency of natural ingredients.
2. Ancient Rituals - Opportunity for skincare and beauty brands to draw inspiration from ancient rituals and medicine for unique product offerings.
3. Emotional Cleansing - Opportunity for skincare brands to develop products that promote emotional cleansing and inner beauty.
Industry Implications
1. Skincare and Beauty - Skincare and beauty brands can explore innovative products inspired by ancient rituals and natural ingredients.
2. Traditional Medicine - Traditional medicine brands can explore opportunities to incorporate ancient rituals and principles into skincare and beauty products.
3. Wellness - Wellness brands can expand their offerings to include skincare products that promote emotional cleansing and inner beauty.
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