The New Chobani Branding Highlights a Healthy Lifestyle
Michael Hemsworth — November 28, 2017 — Lifestyle
The new Chobani branding has been announced by the company as it reaches the 10 year mark for national distribution, and highlights a focus on rusticity and health for modern consumers. The new branding sees a more simple approach to the packaging with a simple off-white color palette that has been paired with painted fruits. This makes it appear as a product that is more focused on the process and ingredients surrounding it to ensure it pops off the shelf in contrast to other dairy food items.
The new Chobani branding has been unveiled in addition to a new trio of Limited Batch yogurts that will include new flavors such as Mint Chocolate Chunk, Cherry Vanilla Blended and Flip Buttercrunch Blast.
The new Chobani branding has been unveiled in addition to a new trio of Limited Batch yogurts that will include new flavors such as Mint Chocolate Chunk, Cherry Vanilla Blended and Flip Buttercrunch Blast.
Trend Themes
1. Rustic Branding - Opportunity to create a nostalgic and authentic brand image that appeals to consumers seeking a connection to nature and simpler times.
2. Healthy Lifestyle - Opportunity to position products as part of a healthy eating routine and cater to health-conscious consumers.
3. Simplicity in Packaging - Opportunity to stand out on store shelves by adopting a minimalist packaging design that emphasizes the product's qualities and ingredients.
Industry Implications
1. Food and Beverage - Innovations in branding and product packaging can boost the appeal and marketability of food and beverage products.
2. Dairy Industry - Adopting rustic branding and highlighting health benefits can help dairy companies differentiate themselves in a competitive market.
3. Health and Wellness - Aligning with a healthy lifestyle trend through branding and product development allows companies to tap into the growing market of health-conscious consumers.
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