Low-tech tools spark creative solutions without distraction
Implications - Though the Internet is a constant source of inspiration, modern consumers acknowledge its potential for disruption and distraction. As a result, people are turning to low-tech solutions when it comes to sparking creativity and maintaining productivity. As the world becomes digitally saturated, consumers are increasingly impressed and attracted by simpler answers to their problems, signalling a sense of novelty and awe with the "digital detox."
Workshop Question - Imagine an exclusively low-tech, analog version of your brand. Is it more or less appealing to consumers? Why or why not?
Trend Themes
1. Low-tech Solutions - As the world becomes digitally saturated, consumers are drawn to low-tech solutions for creative inspiration and productivity.
2. Digital Detox - Consumers are acknowledging the potential for distraction and disruption with constant digital use, sparking interest in non-digital solutions.
3. Chromotherapy - Crown & Flint's color therapy glasses provide health benefits through filtered lenses in various colors, catering to mood-enhancing needs.
Industry Implications
1. Office Supplies - Traditional office supplies are being replaced with low-tech and environmentally sustainable alternatives.
2. Home Decor - Consumers are opting for playful and modern home decor with interactive and customizable features.
3. Health & Wellness - The use of chromotherapy and non-digital tools to encourage creativity and wellness has strong potential for the health and wellness industry.
5 Featured, 44 Examples:
227,247 Total Clicks
Date Range:
Oct 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
