Hi-tech figurines emerge on the toy market to satisfy tech-savvy kids
Implications - Traditional toys and figurines are being actioned and brought to life with hi-tech enhancements. As the first true digital natives, Gen Z are not only able to intuitively navigate these toys, but have also come to expect forms of play that combine physical and digital components. The hybridized nature of modern toys speaks to the evolution of technology as a seamless and unobtrusive aspect of daily life.
Workshop Question - Can your brand incorporate new technologies into traditional products in order to engage the modern consumer?
Trend Themes
1. Hybridized Play - Toys and figurines are being enhanced with hi-tech components to offer both physical and digital components for seamless daily play to cater to the Generation Z demographic.
2. Interactive Collectibles - Mobile apps accompanying toys lend additional ways to engage and play, bringing traditional toy figurines to life through augmented reality and realistic movements.
3. Wearable Control Devices - Control devices to interact with robotic toys are extending beyond smartphones to wristbands that offer a more interactive and sci-fi way to play with droids.
Industry Implications
1. Toy Industry - The toy industry is evolving with the integration of technology, creating new opportunities for interactive and immersive play.
2. Fashion Industry - Fashion companies are extending product lines to release hi-tech accessories and keychains for a new customer base.
3. Education Industry - Coding skillsets are becoming increasingly competitive, as companies push new products and platforms to increase child interest and ease of learning the subject.
5 Featured, 45 Examples:
201,315 Total Clicks
Date Range:
Jan 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
