Consumers embrace drinks that eliminate toxins to boost energy
Implications - As consumers continue to adapt all aspects of their routine in the interest of wellness, many are opting for detoxifying beverages that also promise a boost of energy. In addition to increasing energy through the process of detoxification, such product offerings speak to the cyclical nature of self-care and recognize a growing need for consumers to "detox before they retox." Consumers often turn to energy-fortified products after a period of indulgence, and as a specific means to "getting back on track."
Workshop Question - How can your brand better showcase its commitment to naturality and/ or sustainability?
Trend Themes
1. Detox Drinks - Creating detox drinks that eliminate toxins and boost energy gaining popularity among consumers, with an increasing focus on natural ingredients and health benefits.
2. Dessert Tea - Tea with dessert flavorings offer a healthier alternative to indulging in sweet cravings, creating opportunities for tea products that incorporate natural ingredients and flavors.
3. Natural Energy Drinks - Consumers increasingly looking for natural ways to boost energy and improve health, leading to the development of natural and healthy energy drink options.
Industry Implications
1. Health and Wellness - From detox drinks to natural energy drinks, health and wellness companies are positioned to take advantage of increasing consumer demand for natural and healthy ways to maintain health and energy levels.
2. Tea Industry - The trend towards detoxifying and dessert flavored teas presents an opportunity for tea manufacturers to diversify and explore new flavorings and healthy ingredients.
3. Energy Drink Industry - The natural energy drink market offers an opportunity for the traditional energy drink industry to tap into a new consumer demand for healthy energy supplements with natural ingredients and fewer calories.
