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Cyclical Detox

Consumers embrace drinks that eliminate toxins to boost energy

Implications - As consumers continue to adapt all aspects of their routine in the interest of wellness, many are opting for detoxifying beverages that also promise a boost of energy. In addition to increasing energy through the process of detoxification, such product offerings speak to the cyclical nature of self-care and recognize a growing need for consumers to "detox before they retox." Consumers often turn to energy-fortified products after a period of indulgence, and as a specific means to "getting back on track."
Workshop Question - How can your brand better showcase its commitment to naturality and/ or sustainability?
Trend Themes
1. Detox Drinks - Creating detox drinks that eliminate toxins and boost energy gaining popularity among consumers, with an increasing focus on natural ingredients and health benefits.
2. Dessert Tea - Tea with dessert flavorings offer a healthier alternative to indulging in sweet cravings, creating opportunities for tea products that incorporate natural ingredients and flavors.
3. Natural Energy Drinks - Consumers increasingly looking for natural ways to boost energy and improve health, leading to the development of natural and healthy energy drink options.
Industry Implications
1. Health and Wellness - From detox drinks to natural energy drinks, health and wellness companies are positioned to take advantage of increasing consumer demand for natural and healthy ways to maintain health and energy levels.
2. Tea Industry - The trend towards detoxifying and dessert flavored teas presents an opportunity for tea manufacturers to diversify and explore new flavorings and healthy ingredients.
3. Energy Drink Industry - The natural energy drink market offers an opportunity for the traditional energy drink industry to tap into a new consumer demand for healthy energy supplements with natural ingredients and fewer calories.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
291,891 Total Clicks
Date Range:
Jun 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Charcoal Detox Drinks
Charcoal Detox Drinks
Lulli's 'BLACK MAGIC: Activated Charcoal Elixir' Boosts One's Metabolism
Lulli’s ‘BLACK MAGIC: Activated Charcoal Elixir’ is a nutrient-filled detox drinks that is proven to beautify skin’s appearance while promoting healthy weight management.... MORE
Detoxifying Energy Drinks
Detoxifying Energy Drinks
'Little Miracles' Natural Beverages are Packed with Holistic Ingredients
The product market for natural beverages is only showing signs of increasing, which is evident with the ‘Little Miracles’ tea energy drinks. Coming in three base tea varieties including... MORE
Metabolism-Boosting Teas
Metabolism-Boosting Teas
GreenTea X50 Instant Energy Green Tea Detoxifies and Energizes
Powdered energy drinks and protein supplements have a reputation for being rather unhealthy, but GreenTea X50 Instant Energy Green Tea mix looks to change that. Coming in at ten calories per serving,... MORE
Detoxing Green Powders
Detoxing Green Powders
The Edgy Mean Green Detox is an Organic Supplement to Boost Body Function
If you’re looking to cleanse your body from a rough few days, perhaps the Edgy Mean Green Detox powder supplement is just what you need to kickstart a fresh beginning. Designed by brand... MORE
Ginger Detox Smoothies
Ginger Detox Smoothies
This Healthy Beverage from Oh My Veggies Boosts One's Immune System
This kale and ginger detox smoothie was featured on health food blog Oh My Veggies. The nutritious beverage will not only rid the body of unwanted toxins but is also a great way to boost one’s... MORE
Detoxifying Dessert Teas
Detoxifying Dessert Teas
The Butterscotch White Tea Offers a Healthy Drink Alternative to Sweets
Having a sweet tooth can often lead consumers to crave sugary treats which makes dessert teas an ideal alternative to curb cravings. Loose leaf tea brand Art of Tea recently put together the... MORE

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